Remove online

The Point

article thumbnail

Is Social Media Wasted on PR Agencies?

The Point

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. enhance company’s image by delivering insight to key online communities.

article thumbnail

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

And then closes with a list of 3 actionable phrases that drive action (“get the tools you need to succeed.”). It leads with a clear, quantifiable benefit (“growing revenue 25%”). It identifies the offer (“Growth Kit”) front and center.

article thumbnail

5 Tips for Successful Survey Campaigns

The Point

At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.