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Sales Engine

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

We asked Jennifer Gluckow, owner of SalesInANewYorkMinute.com about how she trains salespeople to prospect for and acquire new business by blending the best of the old techniques we know and love, and how they can be incorporated into current tools, technologies and strategies. YouTube and social media had just begun to blossom.

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What's Your Story?

Sales Engine

Whether it’s online (blog posts, videos, graphics, articles) or offline (print, broadcast, etc.) My job and my mission is to teach leaders how to use business stories as powerful corporate communications tools. Learning to use business stories as a communications tool is like exercising a muscle. KOGLER: Numerous ways!

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Why Perfect Branding Isn’t Enough to Connect with Buyers

Sales Engine

They go online to do their own research, compare prices and features, and make purchases. It’s only the tools and techniques that have changed to help replicate these conversations digitally. Measuring lead conversions is much more trackable than increased website traffic, social media interactions and mass media advertising.

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How to gain a competitive advantage through your content

Sales Engine

First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.

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How to gain a competitive advantage through your content

Sales Engine

First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins. Some people will prefer email, where others may rely on social media. I realize that a large focus has been on inbound (Thanks, Hubspot!),

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins. Some people will prefer email, where others may rely on social media. I realize that a large focus has been on inbound (Thanks, Hubspot!),