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Industrial Marketing Today
MAY 15, 2012
Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
Industrial Marketing Today
SEPTEMBER 27, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Provide online access to your in-house subject matter experts via a blog or live chat.
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Industrial Marketing Today
MARCH 8, 2011
Building a thriving online community around your social media strategy takes a lot of hard work. A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. distribution arm.
Industrial Marketing Today
MAY 22, 2012
The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel.
Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. See How a Global Distributor’s Online Community for Engineers Pays Rich Dividends. See chart).
Industrial Marketing Today
MAY 14, 2010
Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.
Industrial Marketing Today
JANUARY 26, 2010
It may be time to invest in your online presence. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Is it so outdated that you avoid sending prospects and customers to your site?
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