Remove online

ANNUITAS

article thumbnail

Content: Fueling Your B2B Marketing Strategy

ANNUITAS

Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. Right now, buyers are online reading about industry trends and discovering new ways to deal with their everyday issues. The B2B buyer’s journey has changed. Enter content marketing. .

article thumbnail

The B2B Sales Role in the New Buying Process

ANNUITAS

Social media has played a pivotal role in the shift of the B2B buying process. Like never before, buyers can access information via the web, social sites, Twitter and blogs. Yet, what is often forgotten (and usually neglected) is that sales people have access to these same tools as their buyers. the sales person).

article thumbnail

An Interview with Jon Miller, Co-Founder of Marketo

ANNUITAS

In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). It has traditionally been viewed as more of a marketing tool and part of the marketing ‘cost center’. And social isn’t going to go away.

Marketo 100