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Drive Online Sales With These 5 Search Optimizations via @sejournal, @lorenbaker

Search Engine Journal

The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal. Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI.

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Your online reputation abhors a vacuum in Google search

Biznology

Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. It’s what’s called in the online reputation management world as a China Syndrome Event.

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Google Highlights Online Discussions & Forums In Search Results via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. The post Google Highlights Online Discussions & Forums In Search Results appeared first on Search Engine Journal.

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Real-World SEO: How People Search, Shop & Buy Online via @sejournal, @hethr_campbell

Search Engine Journal

The post Real-World SEO: How People Search, Shop & Buy Online appeared first on Search Engine Journal. Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. The right site search solution will help drive traffic by providing relevant results to visitors' search queries.

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Research: Vaccine is Driving New Online Search Opportunities via @sejournal, @martinibuster

Search Engine Journal

New research shows vaccinations are driving online search and ecommerce opportunities. Bounce back in these key areas The post Research: Vaccine is Driving New Online Search Opportunities appeared first on Search Engine Journal.

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Search + Social = Online Reputation Management

Biznology

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Actually control. There’s the rub. What of Bing and Yahoo!?

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential, including: How Site Search Interacts with Headless CMS.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization.