Remove online sales

Writing on the Web

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Get Found Online: 6 Principles of Quality Content

Writing on the Web

How to get found online. Most Internet users go online to either be entertained or educated. Avoid “sales speak.” But avoid the hype of sales clichés. Your goal should be to write and publish the very best content in your field available online. during our recent client interviews. 6 Principles of Quality Content.

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

Start everything you write online with a focus on customers and the problems that you can solve for them. Then follow up with building trusting relationships with your readers that lead to sales. Traditional copywriting technique works amazingly well online, for web pages, blogs, email, and even in social media.

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Video: How to Create Great Sales Pages in WP

Writing on the Web

Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I Related posts: Rant: The Problem with Formatting Sales Pages. Create WordPress Sales Pages: Learn how this week. Sales & Landing Pages Using WordPress: Learn How.

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How to Make Social Proof Work Online

Writing on the Web

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

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Content Marketing Results: Landing Pages Rule

Writing on the Web

Also known as a sales page, squeeze page). I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. Related posts: Sales & Landing Pages Using WordPress: Learn How. Why Use a WP Sales Page Template?

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6 Content Marketing Rules for Professionals on the Web

Writing on the Web

For any consultant and small business owner responsible for getting found online, CMI offers great advice. Most Internet users go online to either be entertained or educated. Avoid “sales speak.” But avoid the hype of sales clichés. Joe’s latest book, Epic Content Marketing , is a fine example.

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.