Contently

MARCH 23, 2023

For example, an online bookstore can recommend books to customers based on their reading history or wishlist, or a streaming service can recommend movies or TV shows based on the customer’s viewing history. Personalized social media content: Brands can use social media to create personalized content for their followers.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Choozle

APRIL 18, 2023

It’s more important than ever to get this right, particularly as consumers’ appreciation of their online presence only continues to strengthen. Another important understanding is your target audiences’ buying habits and online behavior. You should consider factors such as age, gender, income level, interests, and location.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

LeadsRX

SEPTEMBER 8, 2021

But what if the numbers – the data – show paid social media ads are winning. LeadsRx provides marketers a pixel to collect first-party data via their website, and it ingests data from ALL touchpoints – online and offline. TV has always worked, so let’s stick to it.” That’s impartial data. It is as true as it can get.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. This can provide insights into customer interests and potential gaps in your online presence. This type of analysis is not limited to advertising alone.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Many of them will find that it’s still the best online channel to connect with their customers.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Navigate the Channel

JANUARY 9, 2018

Use social media to promote your content. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Brand Identity 50

Brand Identity Branding Tips ROAS 50

LeadsRX

JULY 13, 2021

Der führende Anbieter von Audiowerbung in Österreich setzt die Lösung von LeadsRx ein, um die Wirksamkeit von Audiokampagnen unabhängig und objektiv zu messen, anhand der gewonnenen Erkenntnisse den Return-on-ad-spend (ROAS) zu berechnen und die Werbewirksamkeit zu steigern. Über RMS Austria: Der Audiovermarkter.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Software ROAS 52

Outgrow

MARCH 2, 2021

E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. The definition of “e-commerce” is - Any commercial transaction(s) performed online, on the internet. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Liveintent

OCTOBER 19, 2021

You just need to know where they’re active online, what they want to see, and how to reach them. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail. Customer acquisition is the process of gaining new customers for your brand. Dynamic Audiences.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). But even seasoned media buyers can have unsuccessful campaigns if there's misalignment between the campaign and the target audience. Identify your partners. This is where LeadDyno comes in.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

SocialPilot

FEBRUARY 26, 2024

How is Artificial Intelligence Used In Marketing – The Use Cases Imagine you’re browsing your favorite online store for a new pair of sneakers. By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Outgrow

MAY 21, 2021

62% of US shoppers admitted that they shop more online now than in the pre-COVID era. These websites can be thought of as online marketing tools also. Thus, helping you stay on top of your ROI and ROA budgets. Furthermore, Outgrow’s interactive content pieces are online marketing tools in themselves. Impressive isn’t it!

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Effective SaaS Content Marketing and SEO Content marketing is essential to online marketing efforts. In response, the search and web ads giant is revamping its search engine results page (SERP). Avoid keyword stuffing.

Paid Content 62

Paid Content PPC Traffic SEO 62

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. These efforts resulted in a 9x return on ad spend on social and 3.4x Always Be Growing.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 108

Valasys

APRIL 19, 2023

The company also used retargeting ads to reach users who had previously interacted with its website or social media channels, further increasing the effectiveness of its campaigns. Google ads Google Ads is an online advertising platform developed by Google. Don’t send traffic to irrelevant or poorly designed landing pages.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. is a resounding yes.

Social Media 140

Social Media Top of Funnel Media Work Management 140

Outbrain

SEPTEMBER 6, 2022

If you’re looking to expand your digital marketing skills, you may have searched for “online marketing courses”. It’s true, there are loads of online digital marketing courses for just about every niche, tool and skillset. Expand to other channels besides social media We’ve all heard the term ‘preaching to the choir’.

Course 26

Course ROAS Marketing & Strategy Advertisements 26

Valasys

APRIL 10, 2023

It helps companies to increase their online presence, drive higher targeted traffic to their websites and physical locations, and ultimately increase sales and revenue. Another approach is to use automated bidding strategies, such as Target CPA or Target ROAS, which can help to optimize your bids based on your campaign goals.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

LeadsRX

JULY 13, 2021

Aspire Education relied on a RMS’s radio campaign and LeadsRx attribution technology to measure the success of its Zukunftsmillion.jetzt campaign which included display advertising and social media campaigns. To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com. About RMS Austria.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Bannerflow

DECEMBER 14, 2022

Social media and data management platforms use cookies to collect mountains of information about audiences. You can gather this information from an individual’s search history, personal profiles, social activity, and third-party data. You should be offering your audience what they want so you can achieve the best ROAS.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Porch Group Media

MAY 17, 2022

Solution: The metrics marketers need to measure on will vary according to campaign goals, but some common metrics may include cost per acquisition (CPA), customer lifetime value (CLV) , conversion rate, or return on ad spend (ROAS). Integrating with existing programs. Not sure how to start developing your mover marketing strategy?

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Huptech Web

JANUARY 13, 2023

Social Media Ads Stats. There are a variety of different types of paid advertising, including search advertising, display advertising, social media advertising, and video advertising. 98% of Global Consumers Shop Online. Which Online Advertising Platform Is Best? Social Media Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Huptech Web

JANUARY 4, 2024

5 Types of Performance Marketing Channels Social Media Advertising – Social media platforms have extensive and diverse usеr basеs and superior targeting capabilities, making thеm a valuable means to reach specific audiences. Mеtrics includе Click-Through Ratе (CTR), Convеrsion Ratе, and Rеturn on Ad Spеnd (ROAS).

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Outbrain

NOVEMBER 16, 2020

This has been the great undoing of traditional media. On native platforms like Outbrain, targeting specific and relevant audiences not only drives up your engagement rate per view, but also helps to boost your ROAS (return on ad spend). Tell a story (rather than sell a product). How can you prioritize mobile viewers? The Snap Inc.

Paid Search Agency 47

Paid Search Agency Video Marketing Ads ROAS 47

Valasys

MARCH 24, 2023

For example, if you find that social media is generating more leads than email marketing, you may want to shift more of your budget and resources to social media. This metric can be tracked using customer surveys, feedback forms, or online reviews. Cost per Click (CPC): The cost of each click on your ad or content.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Choozle

APRIL 12, 2022

Ad retargeting, also known as remarketing, is a bottom of funnel campaign tactic in which you target an audience of users who have recently engaged with your website, content, or social media and have not converted for a sale yet. This will allow you to earmark and target these people with customized ads wherever they go online.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. You typically see them displayed on the newsfeed of your social media platforms. Although, your display ad isn’t just confined to social media. Segmentation.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Outbrain

MARCH 9, 2020

Over the past five years, we noticed an interesting online trend. Affiliate marketing has become a leading online money-making phenomenon, mainly for the purpose of generating leads or selling products online (AKA e-commerce). The topics of affiliate marketing and podcasts are on the rise online, and it’s clear why.

Paid Search Agency 46

Paid Search Agency Advertising Agencies First-Mover Advantage ROAS 46

Heinz Marketing

FEBRUARY 20, 2023

Here are some data-driven targeting options to consider: Behavioral targeting: This involves targeting people based on their previous online behavior, such as the websites they’ve visited, the pages they’ve viewed, and the actions they’ve taken.

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Outgrow

MARCH 9, 2021

The only respite was online shopping for masks or magical wands to whisk us away to an alternate universe. For SEO, you can find tools online, like Moz and SEMrush. SEM is also amongst the most useful types of online marketing strategy tools. ROAs help you check how profitable your assets are. Influencer Marketing - .

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Hubspot

JULY 15, 2020

While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. We know this much: People are spending more and more time online. In essence, account-based marketing is just a smarter way to do B2B marketing. Get Started With Air Cover.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Single Grain

JUNE 14, 2023

PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. On the other hand, social media advertising platforms like Facebook Ads allow you to target users based on their interests, behaviors, and demographics, creating highly targeted search campaigns.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Valasys

JULY 21, 2020

You just need to pick up the right KPIs for B2B e-commerce marketplace to tell the stories of the digital magic that you have created online. There are a lot of strategies to increase quality traffic on the website including: Promotion of your products on social media platforms. Capitalizing on Social Media Ads.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS.

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Outbrain

JULY 26, 2022

According to a recent survey , 49% of consumers would be comfortable buying a car via a direct-to-consumer experience, 44% would buy online with a curbside pickup from a retailer or dealer, and 24% are willing to test drive virtually! That’s one of the emerging trends in the way people are buying cars, and it doesn’t stop there.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

Single Grain

AUGUST 8, 2023

Facebook uses programmatic advertising to sell ad space on its social media platform. Maintaining an exceptional Return on Ad Spend (ROAS) was a key priority for Hestan Culinary. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20 within the first month.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52