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Writing on the Web

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Get Found Online: 5 Question Quiz

Writing on the Web

How easy is it for you to get found online? But most professionals set up their websites to be all about them, their business, their great products and services. Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz.

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Get Found Online: 6 Principles of Quality Content

Writing on the Web

How to get found online. Most Internet users go online to either be entertained or educated. The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Your goal should be to write and publish the very best content in your field available online.

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How a Product Funnel Makes Blogging Profitable

Writing on the Web

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. Excellent products and services that deliver much more than expected, worth the price.

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

Start everything you write online with a focus on customers and the problems that you can solve for them. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers.

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Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? When successful web writers create online content , they appeal to the senses and the emotions.

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Excellent products and services that deliver much more than expected, worth the price.

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Online Persuasion: What Do Clients Say?

Writing on the Web

How are you using client recommendations in your online content marketing ? Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Online Reputation?

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