Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers.

Social Media 98

Social Media Conversion Media Tips 98

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

KoMarketing Associates

APRIL 9, 2018

To maintain good standing within a particular industry, it’s important for marketers to invest in online reputation management (ORM), but how many of their resources are going toward this initiative? Out of the marketers who monitor their ORM, 42 percent claim that they monitor their online reputation daily.

Customer Surveys 172

Customer Surveys Paper Paid Search Agency Marketing & Strategy 172

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. But that’s what’s on paper. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts.

Social Media 62

Social Media Media Opt-out Opt-in 62

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Brandpoint

MARCH 27, 2020

Do you manage your brand’s social media channels? As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! You will have to alter your brand’s social media presence with relevant and appropriate messaging, information and content.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Here are nine helpful strategies. Here are 12 of the top directory sites to get listed on.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Convince & Convert

FEBRUARY 5, 2018

Technologists are active on social media. There should be a balance of what employees talk about and share online. They should also understand the best practices for engaging in social media. Quite simply, it’s the north star to which you’ll align your employees when they tell their own stories online.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Longer content rules. Conclusion.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 114

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 114

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. At the beginning of any new social media undertaking, there’s a need to set goals.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Online News Release. Social Media.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Porch Group Media

JULY 15, 2021

If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social , one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products.

Social Media 71

Social Media Product Media Marketing Budget 71

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation. Distribution.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Martech

JANUARY 5, 2023

Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system. You’ll also gain insights into how online data is used to understand human behaviors and industry trends.

Social Media 86

Social Media Webinar Metrics Media Analysis 86

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. 2023 This paper describes the results of three studies designed to evaluate the performance of AI-generated vs. human-made images used for marketing purposes.

Marketing AI 70

Marketing AI Research Banner Ads Lead Ranking 70

Biznology

MARCH 6, 2020

Are you preparing for a conference or other meeting that has unexpectedly been moved online in response to the coronavirus crisis? You can boost the energy level of online conferences with video. A video that makes one point well can support live presentations and can also be shared in social media.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

KoMarketing Associates

NOVEMBER 16, 2021

Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets. These were followed by research reports (48%), short articles/posts (48%) and e-books/white papers (47%). Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B 363

B2B Paid Search Agency Guidelines Content 363

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Social Media 82

Social Media Media Television marketing eCommerce 82

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 161

Social Media Media Viral Marketing Skype 161

Marketing Insider Group

MARCH 24, 2021

When a customer takes the time to write a review, become one of your social media followers, or participate in a campaign, it says something about your products: they’re worth shouting about. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Take the scenic route with your online presence. In 2024, most, if not all, B2B buying journeys will start online. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Anyword

JUNE 19, 2022

Many owners of real estate agencies, online stores, and other similar businesses often turn to outsourced photo enhancement services to fill their websites with impeccable visual content. When you don’t have time to edit your images yourself, you can level up your social media posts using photo enhancement services.

Work Management 52

Work Management Marketing Management Social Media Service 52

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Online Lead Generation Techniques that Work.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Biznology

NOVEMBER 1, 2016

Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook , LinkedIn , and Twitter. The post Kimberly-Clark uses a social media quiz to woo young talent appeared first on Biznology.

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Outbound Engine

SEPTEMBER 6, 2020

Online referrals are just like traditional word-of-mouth referrals, only better. Asking someone for a referral the old-fashioned way is fine, but today we use our online networks to crowdsource multiple recommendations and referrals all at once. That’s the beauty of social networks. Those social media referrals are valuable.

Word of Mouth 84

Word of Mouth Ideal Customer Profiles Loyalty Social Media 84

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. industry news, blog posts, white papers, etc.) Additional Social Media Engagement Tips. Have any social media tips or tricks that we missed? Share links to valuable content (i.e.

Social Media 57

Social Media Linkedin Media Peer-to-peer 57