Biznology

OCTOBER 27, 2020

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Social Media 134

Social Media Marketing AI Media Brand Identity 134

Atomic Reach

JULY 27, 2023

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

Brandpoint

JUNE 6, 2023

In the fast-paced world of social media, gaining insights from experienced professionals is invaluable for brands striving to stay ahead of the curve. We were fortunate to have a pre-event conversation with Darby Hogan, the Head of Social Media & Community for Wonderbelly and former Senior Social Media Manager at Liquid I.V.,

Social Media 118

Social Media Media Work Management Communities 118

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. It’s safe to guess the supervisors and leadership also didn’t grow up with social media, and many of them are not avid users.

Social Media 119

Social Media Work Management Media Trust Marketing 119

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 121

Social Media Work Management Marketing Management Media 121

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Social Media 114

Social Media Media SWOT Guidelines 114

Biznology

NOVEMBER 22, 2019

Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

Privacy 156

Privacy Social Media Media Lock-In 156

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. What do I mean by that?

Social Media 156

Social Media Media Ad Exchange Work Management 156

Martech Advisor

MARCH 19, 2020

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.

Marketing AI 145

Marketing AI Social Media Social Marketing Media 145

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. In short, social media helps with link building, which is critical for SEO.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

ClearVoice

SEPTEMBER 10, 2020

Social media posts. These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. Content marketing manager Elisa Gabbert from the online advertising company WordStream was bored with the content her team was pushing out. Do share the opinionated nature of the content.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Generation Media Lead Ranking 140

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference.

Social Media 76

Social Media Media Marketing Management Conference 76

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. You can utilize photos and videos your customers share on social media and post them on your accounts. Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Buffer

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 109

Social Media Media Work Management Marketing Management 109

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. With everything that we like and share making up pieces of our digital identity, it’s only natural that our careers are also impacted by our online presence. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Biznology

JULY 22, 2019

The effect social media has on our mental health has been a hot topic for scientists. Now, when someone says they aren’t on social media, we ask ourselves what’s wrong with them. Unfortunately, social media has changed the way we interact with people. We can’t seem to get off social media.

Social Media 128

Social Media Media Correlation Social Networks 128

Biznology

NOVEMBER 29, 2017

Social media is the new way of communication and it is everywhere; its influence is far-reaching and deep. While adults still have control over the use of social media, young minds find it more captivating. Improved communication : Gone are the days when meeting and socializing were the only ways to keep in touch.

Social Media 128

Social Media Media Class Opinions 128

Oktopost

SEPTEMBER 30, 2020

Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side. 4 Reasons Law Firms Should Use Social Media. Online today means on social media.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

Social Media 139

Social Media Paid Search Agency Media Guidelines 139

Sprout Social

JULY 7, 2021

While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. The former refers to purchases made directly from a one-to-one chat app while the latter is specific to the buying and selling of goods or services within a social media platform.

Social Media 140

Social Media Conversion Media eCommerce 140

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 119

Social Media Paid Search Agency Advertising Agencies Media 119

Sprout Social

APRIL 26, 2021

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. When your business is searched for online, these review sites show up in the first page of results. Share your Yelp reviews on social media. Think of reviews as content.

Marketing Management 127

Marketing Management Ad Exchange Guidelines Ideal Customer Profiles 127

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. But how are customers finding your business online?

Social Media 107

Social Media Media Word of Mouth Business 107

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Heinz Marketing

MAY 26, 2020

In the age of social media , it’s no secret companies need to be active on these platforms so not to be left behind. One amazing aspect of social media platforms is hey are free and reach millions around the world. Twitter is a fast-paced social media platform known for real-time updates.

Social Media 120

Social Media Social Marketing Media Paid Search Agency 120

Webbiquity

JANUARY 23, 2024

In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Here are 10 steps to use social listening to increase customer retention: 1.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Technologists are active on social media. There should be a balance of what employees talk about and share online. It’s a fact.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

Convince & Convert

DECEMBER 3, 2014

They take the steps suggested by social media consultants and experts. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. A conversation is a two-way dialogue to share ideas and opinions. Everyone has an opinion. Expertise without Strong Opinions is boring.

Social Media 167

Social Media Brand Identity Branding Media 167

Biznology

JUNE 9, 2017

Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92% of consumers read online reviews to learn more about a business before making a purchase. You can’t fix your online reputation if you don’t know where it’s broken.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Navigate the Channel

JANUARY 2, 2024

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. The Significance of Online Reviews Online reviews have revolutionized the way consumers make decisions. Online reviews shape consumer decisions and are highly influential.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65