Tony Zambito

MAY 19, 2021

But from now on I will check first if there is a way I or my team can just get what I need online without having to talk to anyone.”. Look, some of the reps I have interacted with before are nice people. Don’t get me wrong.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

JANUARY 15, 2022

What they may read online versus what they may hear from a customer support representative about the brand can end up being vastly different. . In the omnichannel world of buyer interactions today, a brand vision has more potential to be out of alignment with growth strategies. Whereby, buyers encounter numerous visions of a brand.

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Tony Zambito

OCTOBER 26, 2020

Today, online auto sales are growing. Just a few years ago, it was considered a crazy notion that people would buy a new car without ever going to an auto dealership. Buying a new car was considered one of the most complex purchases for consumers. Nearly a 40-billion-dollar industry led by Carvana, Vroom, CarMax, and Auto Nation.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

DECEMBER 12, 2020

Including working under the strain of software tracking employee activity when they are online. The pandemic is forcing thousands upon thousands of workers into isolation. To work remotely. Some with very little interaction with others – even digitally. Just to make sure they are truly working. .

Business 252

Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

OCTOBER 22, 2020

Their sales reps are out on an island all by themselves and we can’t get what we need online easily. Here is one example: “Our secondary supplier is woefully underprepared for the pandemic. It is extremely frustrating.” – Ben, Sr. Director Procurement.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Tony Zambito

MAY 26, 2021

In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. The use of this phrase has picked up steam during the pandemic.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Tony Zambito

APRIL 27, 2020

Such as the adoption of online grocery shopping via Instacart and more interest in stores of the future like the cashier-less Amazon Go Grocery Store. Perhaps none more important than – how will buying change? We are beginning to see trends we anticipated growth in five years begin to accelerate as a result of the pandemic.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Tony Zambito

JULY 17, 2016

Leading to more effective online engagement, content design, and sales conversations. In order to generate improved online engagement, content design, and sales conversations, organizations need to gain a deeper understanding of the intent behind tasks and activities. The relationship between intent and goals is a very important one.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

NOVEMBER 2, 2016

Bank branches have been in steady decline for several years as more consumers and businesses adopt mobile and online banking. Some banks have been slow to adapt while others have made considerable investments in beefing up their mobile and online capabilities. At the same time, Ally Bank has had nearly 7 years of steady growth.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Tony Zambito

SEPTEMBER 19, 2016

Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online. The transformation to a digital economy has shifted behaviors considerably in the past decade.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

MARCH 12, 2017

Whereby marketing finds itself analyzing historical trends related to online visits and which content was accessed. Looking at the past histories of sales by variables such as geographies, territories, and various channels. You Have An Internal View Of The Buyer’s Journey.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

AUGUST 8, 2011

  With the advent of the Internet, we began to see the first shifts in online buyer behaviors influencing how plans and decisions were made in a B2B context.  The B2B buyer, for decades, has engaged in primarily offline buying activities.     A New Social Engagement Index. . 

Buyer Personas 100

Buyer Personas Wikipedia Buy B2B 100

Tony Zambito

NOVEMBER 28, 2010

  Online Education : we are hearing much these days about content marketing, content curation, content creation, and the likes.    In reality, B2B businesses are learning to become a new breed of online educators.    In reality, B2B businesses are learning to become a new breed of online educators. 

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

APRIL 21, 2010

  You may have recently sat in a presentation whereby you reviewed results of online surveys, viewed multiple pie charts segmenting data, analyzed customer data reports generated in multi-variant ways, and purchased industry related reports with a chockfull of relevant data.  A hard lesson learned. 

Buyer Personas 100

Buyer Personas Rules Sample Validation 100

Tony Zambito

NOVEMBER 15, 2010

  While eBay is an online auction model, it is in the unique position of having to support an infrastructure that enables a seller and buyer marketplace.    We may not be that far off from the future or that far outside the box.    One organization leading the way is eBay. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Tony Zambito

FEBRUARY 5, 2017

According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced. The amount of content exploding online is staggering. Where nearly 1500 blog posts are posted every minute. Whereby over 200 million email message are sent every minute.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Tony Zambito

SEPTEMBER 12, 2011

  If companies have not adapted their businesses to enhanced online and social capabilities, they may very well be placing artificial barriers in front of their buyers who are seeking an entirely different straight re-buy or modified re-buy experience than in the past. 

Buy 100

Buy B2B Barriers Fulfillment 100

Tony Zambito

JULY 24, 2011

Validation Goes Social : the Social Buyer has rapid ability to validate solutions and potential purchase decisions socially through peer networks, social networks, internal networks, review sites, analysts, almost instant feedback on forums, online assessments, and the likes. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MARCH 28, 2011

  Nearly 20% of those surveyed indicated they engaged in the buying behaviors of researching online product reviews and other buyer opinions.  .  However, the impact of social media and the digital age is becoming evident in this study.    This will undoubtedly grow over the next decade.

Studies 100

Studies Spending Social Media Amazon 100

Tony Zambito

MARCH 25, 2011

  And these may very well be active online types who don't voice or interact yet they are everywhere in the social network.  .  The nature of what we typically have been researching has changed so dramatically the last few years that we may be in fact not reaching out to the right consumers or buyers. 

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

MAY 11, 2010

  Focus groups, online surveys, customer satisfaction questionnaires, win-loss analysis, needs analysis, customer advisory groups, user groups, competitive intelligence, and more to name a few.    All can offer helpful information and insight into how to better meet the needs of customers.

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

DECEMBER 19, 2010

.  I previously mentioned in my article  How Social Media is Transforming the Buyer Experience that companies need to think like online educators.    This is a real challenge from a content marketing standpoint.    I think you get this trend.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

APRIL 14, 2011

I use the word algorithm in the sense that buyers expect to go online as well as in social networks to find they can take predictive steps to reach conclusions.  Social Algorithms.   This will cause organizations to have to build logic into how they present content and expertise. 

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

SEPTEMBER 8, 2010

  In particular, customer experience has found its way more prominently in the B2C market space as the emphasis on creating brick and mortar as well as online experiences has become an essential means of winning over customers.  Over the past decade, customer experience has become part of the landscape of business thinking. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

MARCH 7, 2010

  By creating transparency to the R&D group, the organization was able to alter its revenue decline and get buyers engaged in online discussions about the R&D results and how it could shape future innovation. .   This insight proved to be a correlation to declining revenues over a five year period. Interaction.

Transparency 100

Transparency Buyer Personas Correlation Deliverability 100