Finding Your Perfect Match: What Online Dating and Predictive Lead Scoring Have In Common
Lattice
OCTOBER 24, 2018
With Valentine’s Day around the corner, I’ve noticed an influx of advertising of the various online dating sites …
online Lattice
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Are you reaching your decision makers in real-time?
Lattice
APRIL 13, 2016
Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Where: Live Online Webcast and Q&A.
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The Importance of Looking at All of the Data (Not Just Intent Data)
Lattice
SEPTEMBER 26, 2016
According to the Acquity Group, 94 percent of B2B buyers conduct online research prior to making a purchase decision.
Get the Inside Scoop on Account-Based Everything
Lattice
AUGUST 9, 2016
Look into how you can personalize or customize events, direct mail, online advertising and web sites for your prospects and customers. Empower marketing and sales to run detailed targeted campaigns that rely on a customized insights, rather than automated emailing. Now that you have all this data available, it is time to run some plays!
Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
Lattice
DECEMBER 14, 2015
What’s more, marketing is involved the whole time with a combination of human and online interactions. New research from SiriusDecisions indicates that B2B buyers say a sales rep from their winning vendor is involved from the start 49-67% of the time.
Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
Create an exclusive online event for your highest scoring leads. Medium/Average Leads (ex: C) = Call within a week and keep trying at least 3 times to connect. Low Leads (ex: D) = Nurture via marketing automation. Webinar Invitations. Be sure that the invitees know that space is limited and that their invitation is unique to them.
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