Direct Response Coach

OCTOBER 21, 2014

You may have thought SEO was only achievable by the most sophisticated online marketers. General Online Advertising Web Marketing' But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO) very seriously. I knew it was.

Small Business Marketing 100

Small Business Marketing SEO Business Advertisements 100

Direct Response Coach

MAY 12, 2015

Google Adwords is the cornerstone of online marketing. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Apples to oranges, right? But they are also very similar. Their greatest similarity is that both [.].

Adwords 100

Adwords PPC Google Comparison 100

Direct Response Coach

APRIL 12, 2015

Direct Mail Direct Marketing General Lead Generation Online Advertising Web Marketing' I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing.

Buy 100

Buy Leads Lead Marketing Qualified Leads 100

Direct Response Coach

MARCH 29, 2015

Copywriting Direct Marketing General Online Advertising Web Marketing' It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.]. The post A clever way to generate more tweets – and expand your audience appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Generation Marketing Analytics Tools Direct Marketing 100

Direct Response Coach

NOVEMBER 5, 2014

Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing.

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

Direct Response Coach

OCTOBER 10, 2014

Copywriting Direct Mail Direct Marketing Email Marketing Lead Generation Online Advertising Print Advertising TV Advertising' We all have our favorite TV [.]. The post The sounds of great advertising appeared first on McCarthy and King Marketing.

Advertisements 100

Advertisements Advertising Copywriting Lead Generation 100

Direct Response Coach

OCTOBER 3, 2014

Copywriting Direct Marketing General Online Advertising Print Advertising TV Advertising' The post When creating advertising, don’t make your audience connect too many dots appeared first on McCarthy and King Marketing.

Advertisements 100

Advertisements Advertising Copywriting Direct Marketing 100

Direct Response Coach

NOVEMBER 19, 2013

Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Web Marketing' The post Are you using lead magnets? appeared first on McCarthy and King Marketing.

Leads 100

Leads Lead Marketing Qualified Leads Copywriting 100

Direct Response Coach

DECEMBER 3, 2013

Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing' The post How do you qualify an inbound lead? appeared first on McCarthy and King Marketing.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Leads Lead 100

Direct Response Coach

NOVEMBER 26, 2013

Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Customer Surveys Lead Generation 100

Direct Response Coach

SEPTEMBER 26, 2013

Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Nurturing Online Advertising Print Advertising Web Marketing' The post Copywriting – Do you edit while you write? appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Advertisements Advertising 100

Direct Response Coach

AUGUST 28, 2013

Copywriting Direct Mail Direct Marketing General Lead Generation Online Advertising Print Advertising Web Marketing' I know because I’ve been meaning to write this article for two weeks now. [.] The post How to create website content without a blog appeared first on McCarthy and King Marketing.

Marketing Websites 100

Marketing Websites Copywriting Content Lead Generation 100

Direct Response Coach

JULY 25, 2013

Copywriting Direct Mail Direct Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing' The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Lead Generation Direct Marketing 100

Direct Response Coach

JULY 2, 2013

Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing automated marketing marketing automated' A $15 a month account with [.] The post Is your marketing automated yet? appeared first on McCarthy and King Marketing.

Marketing Automation 100

Marketing Automation Automation Lead Nurturing Lead Generation 100

Direct Response Coach

APRIL 4, 2013

Copywriting Direct Mail Direct Marketing Email Marketing General Online Advertising Print Advertising Web Marketing' The post ‘Snakes on a Plane’ and the power of compelling headlines appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Internet Marketing Advertisements Advertising 100

Direct Response Coach

SEPTEMBER 22, 2014

Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.]. Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers.

Advertisements 100

Advertisements Advertising Internet Marketing Direct Marketing 100

Direct Response Coach

DECEMBER 9, 2013

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100

Direct Response Coach

MAY 6, 2017

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations. I’ll explain in a minute, [.].

Inbound Marketing 133

Inbound Marketing Content Marketing & Strategy Organic Leads 133

Direct Response Coach

JANUARY 5, 2017

As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].

Display 100

Display Advertisements Advertising Google 100

Direct Response Coach

APRIL 25, 2016

Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and its tagline, [.].

Direct Marketing 100

Direct Marketing Copywriting Advertisements Advertising 100

Direct Response Coach

MAY 31, 2017

The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.

Landing Pages 100

Landing Pages Lead Nurturing Direct Marketing Lead Generation 100

Direct Response Coach

MAY 6, 2017

The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing.

Inbound Marketing 100

Inbound Marketing Content Marketing Direct Marketing 100

Direct Response Coach

SEPTEMBER 17, 2015

Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.].

Cold Calling 100

Cold Calling Lead Generation Tactics Email Marketing 100

Direct Response Coach

JULY 26, 2015

Advertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics. And when we do, our results – and the strategies we use to [.].

Advertisements 100

Advertisements Advertising Creativity Generation 100

Direct Response Coach

JULY 3, 2015

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].

Facebook 100

Facebook Marketing Prospects Business Lead Generation 100

Direct Response Coach

JUNE 23, 2015

We can always think of some reason not to do a particular marketing program. Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who have previously visited your website.

Business 100

Business Advertisements Advertising Design 100