B2B Marketing Traction

JUNE 13, 2011

Marketers need to understand their rights – and how to take action – when their online content gets copied. I did send cease and desist letters to the consultants and to an online publication that had published my article under one of the consultant’s bylines. Copyright Office. The other simply apologized.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

DECEMBER 26, 2011

Because more and more online and electronic logos display best in a square format. The Problem with Online Logos. It is OK to create a small version of your logo to use online in addition to your existing logo – see some examples below. If your logo is not square, it should be! What’s the Solution?

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. There are new forms of content emerging constantly, and many B2B marketers are new to online content creation. Then, answer the questions or address the issues in your online content. Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

NOVEMBER 2, 2012

I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. ” He started as a musician, turned programmer, then became a self-proclaimed online SEO expert. If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own.

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

FEBRUARY 15, 2013

7 Tell-Tale Signs Your Competitor Is a Total Shmuck. They Will Steal Your Idea. They Cannot Steal What Really Matters. What to Do When Someone Steals Your Work.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. So when you push your content online to attract qualified buyers, make sure it’s high quality. ” The answer comes down to three questions B2B marketers can answer for their buyers.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

AUGUST 23, 2010

Part of the solution is to have a plan in place that maps out goals and a schedule for online content. It takes time to create all this content. How many videos will you produce? When will you produce them? How many podcasts, blog entries, press releases, articles, etc.?

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

NOVEMBER 9, 2009

I follow Chris Brogan online and know that he walks his talk; I’m sure his co-author does as well. What I liked about Trust Agents is that the authors talk the talk about trust (it’s been studied and written about before) and applied it very well to social media.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

NOVEMBER 9, 2009

The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

DECEMBER 22, 2010

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Online Marketing 100

Online Marketing Marketing 100

B2B Marketing Traction

NOVEMBER 19, 2014

But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them. To identify your the top competitors online, you’ll need to do several searches. Chances are that the top search performers are getting most of the market share.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. They are reaching more people online and successfully convincing them to buy.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

DECEMBER 30, 2013

The reality is that a business can have a fan base in its followers online. Create and build your brand story online. And, the more interesting your brand is, the more people will share it online. To keep your brand consistent, you should have a written brand strategy before you start marketing or messaging online.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

FEBRUARY 11, 2013

With inbound marketing, a prospective referral source or client can’t see you online to read your body language or get a first-hand knowledge of who you are. So, how do you get to trust online? First you have to get known online through social media and traffic to your website. Establishing trust online is tricky.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. The other companies whose social media I reviewed had “OK” presences online. Learn how your competitors position themselves and track their activity online.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 21, 2015

Because they are technologists, CIOs and other techs often research online. Make sure your online image is credible and business-like. Make sure your online product content is easy to access. It is often a lengthy process, requiring a lot of information. A lot of technology inventors get a little goofy with their marketing.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” Many buyers go online to source information for their buy decision. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

MAY 10, 2013

McDonald’s Canada released an online video ad that showed the truth about how they market their products. The ad has been written about by ad industry pundits because it was primarily created for online use – a new tactic that many marketers are taking advantage of. Can you turn it into an online reality ad?

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

MARCH 21, 2013

If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. Do not focus on the search engines in your online marketing. The effect of Penguin is plain and simple.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

FEBRUARY 22, 2013

The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Now, getting found online works differently. Getting found online today is about posting great content and engaging with others on social media platforms. Google algorithms, Yahoo algorithms, etc.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

AUGUST 8, 2011

Note that the default for sharing open information follows LinkedIn’s purpose of connecting people online to share information, resources and get introductions to others. But some people may be conducting sensitive business or research online and not want to be discovered for doing so.

Privacy 100

Privacy Ideal Customer Profiles Profiling Linkedin 100

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. About the Workshop Presenter.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

MAY 8, 2013

different sources (online and offline) before buying something. You need great content and testimonials online shared by you and your customers that buyers can access when they’re making their decision. Do you want to establish a better online presence? Now, after seeing an ad, people will consult on average 10.4

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

DECEMBER 2, 2013

Set up a mobile version of your website and remind customers and prospects that you’re providing easier access to make their online experience easier. Provide a branded promo item related to online buying (a mouse pad, a computer screen wipe, a wrist rest).

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

MARCH 19, 2012

If there isn’t much information about what you do online, you could become a go-to expert by writing one post a month. If your objective for the blog is to get found online and drive more traffic to your site, you might consider more frequency, perhaps one to three posts per week. He blogs once a week and gets great results.

Consulting 100

Consulting Resources Traffic Contacts 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. Today the number one key to success in online marketing is an intimate understanding of your buyers. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

FEBRUARY 22, 2012

If business people on the Internet are attracted to what you say, you have a chance of engaging them in an online conversation. If you have something buyers need, post interesting and helpful content online to attract those buyers to you or your business website. If you engage them, you have a chance at converting them into customers.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. It’s no surprise that Google is tops – at least two thirds of all searches online are done through Google. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 6, 2013

It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better. What online campaigns are the most effective? When it comes to your website update, how do you know that the changes you make are worth the cost of the update?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

APRIL 26, 2013

Today marketing has been forced to change because of the power of the buyer accessing what they want when they want it online. Now marketing must provide content and information online where their prospective buyers go. Buying cycle, you say? Yes, the buying cycle.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to your B2B online marketing, make no mistake. Bad Online Headline Examples. They make a difference in whether or not you are found online. For more information about great headlines or for help with your online marketing, please contact us at New Incite today. Headlines make a big difference.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. I thought this was a great description.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

JULY 18, 2012

If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. New Incite creates content for clients that want to get found online. Most Internet users skip paid ads and look at organic search results. Contact us today about our how we can help you.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

AUGUST 24, 2012

Gradually as businesses saw results from SEO and Pay Per Click ads online, more and more (the early majority) began to pay for this service, and the search engine industry consolidated. The information online about how-to do SEO got muddier as things changed. , and Marketing Technology: Cross the Chasm with the Right Beta Customer.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

OCTOBER 16, 2015

At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). We posted daily tweets that contained links to our blog posts and to relevant content online. The results came in! What about you?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

FEBRUARY 13, 2012

It’s kind of like using the 20-year old photo, (worse yet) modifying your photo on online dating, or claiming you weigh 30 pounds less than you are. Are you doing the right thing to attract the right customers online? Contact us today – we do cost-effective, detailed website and online marketing audits for our clients.

SEO 100

SEO Marketing Websites Rules Transparency 100