KoMarketing Associates

FEBRUARY 6, 2018

While a marketing overview provides the foundation, SME interviews allow content marketers to immerse themselves in material necessary for writing SEO-specific material related to complex solutions. A PR discovery deliverable is one of the first assets content marketers writing for SEO should obtain.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JULY 18, 2017

In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Writing on the Web

MARCH 24, 2014

Everyone encounters resistance when it comes to blogging, writing, and creative work. Write about it. About Blogs Content Marketing On Writing Better Online Marketing Writing for the Web blog writing business blogging content marketing with blogs creative work resistance' Ever get stuck?

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Writing on the Web

APRIL 10, 2013

Business bloggers: just how good are your writing skills? Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company?

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. The post How to write for social media appeared first on Biznology. You need to be distinctive.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KoMarketing Associates

JANUARY 21, 2016

If you’re in the business of regularly writing content on behalf of clients or for your company, you’ve likely gotten your process down to a science. Let’s face it: Effective content writing isn’t all organization and outlines, which is to say there is an art to the science. Let’s have a look: Before You Start Writing.

SEO 120

SEO Spending Conference Paid Search Agency 120

KoMarketing Associates

JANUARY 28, 2016

Yet, as I watched it this past weekend, it dawned on me that Mean Girls actually taught me a lot about how not to approach many aspects of life, especially when it comes to writing blogs. I don’t mean writing blogs in pink text on Wednesdays. When approaching blog writing, this type of strategy (or lack of) doesn’t work.

Trends 120

Trends Traffic B2B Marketing Keywords 120

Valasys

JULY 2, 2021

Explore a complete guide to explain the concept of sluggish writing, a productive description helping you to convert more advances and produce a profit. How to Write Productive Description That Supports Sales. The post 10 Tips for Writing Productive Description that Converts Leads appeared first on Valasys Media.

Merchandising 52

Merchandising Lead Ranking Product Lead Scoring 52

KoMarketing Associates

OCTOBER 29, 2015

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. If I’m not interested in my own writing, I can’t expect anyone else to be! And you know what?

Peer-to-peer 120

Peer-to-peer Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

MAY 14, 2015

In addition to defining objectives and success metrics, simple concerns on how to actually write an effective blog post arise as well. This post provides a quick outline of 12 tips and best practices we would recommend when writing better blog posts. Write Strong Post Titles. Organize Your Writing.

Tips 120

Tips Paid Search Agency Traffic Resources 120

Oktopost

MARCH 19, 2024

His book “Digital Marketing Compass” helps startups take their first steps in online marketing. Beyond his writing, he extends his expertise through teaching Digital Marketing at various universities and mentoring programs, both in Bulgaria and abroad. Love going Behind the Post?

Social Media 136

Social Media Media Startups Youtube 136

Writing on the Web

AUGUST 1, 2012

’ But many aren’t writing a compelling offer in their emails. Successful professionals prefer spending time helping their clients rather than tending to their own online marketing. I’d rather ghost blog for clients than write for my two blogs. Related posts: Is the Social Web Changing How We Write?

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

KoMarketing Associates

APRIL 15, 2014

During the first semester of my creative writing degree, I slogged through what everyone in my graduate program referred to as “creative annotations,” which was just a fancier way of saying that you’d read a novel and written a response to demonstrate you had a basic understanding of what it was about. To me, it felt a lot like busy work.

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. So to stimulate a desire for change, you must switch your writing to positive stories.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

FMG Suite

JULY 18, 2019

How to Write an Effective Email Subject Line. Here are six ways a financial advisor or insurance agent can write better email subject lines and achieve maximum ROI on their email marketing. Marketo , a leader in online marketing, has determined the optimal length for email subject lines is 40 characters or about seven words.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. The Brain Science of Online Persuasion.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

B2B Marketing Traction

OCTOBER 12, 2011

Write about what you do and include keywords and phrases that will attract new customers and prospects. What kinds of content will fuel your online marketing machine? This means that you need to be strategic when you plan your content. Here are some ideas: Blog posts. Press releases. How do you produce all this content?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

Writing on the Web

JULY 5, 2010

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? How to Write Like You Talk.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

OCTOBER 12, 2010

How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# Sure, marketing is vastly improved when it sounds authentic. But what does that mean for content marketing? How to Write Like You Talk.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

SEPTEMBER 1, 2010

Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Emotional Writing. 2 Lessons to Learn.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Writing on the Web

JUNE 30, 2011

I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. How to Start a Blog Serial Writing Project.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. Her blueprint for creating simple copy that works to market your products and services is clear.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 12, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Not convinced?

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

JULY 22, 2011

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. So to stimulate a desire for change, you must switch your writing to positive stories.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2010

Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. This is the long-term solution to closing the gap between database and digital marketers. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Know your target audience.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Not convinced? Let’s do the math.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Sales pages in WordPress – write and format attractive landing pages from your blog.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

OCTOBER 17, 2011

alt=" Writing Compelling Content: What Drives Your Readers?" />. Assuming your client is driven by the drive to acquire and to have more, you’ll need to write content to appeal to this need. This is how you use hot buttons to write compelling content. What Drives Your Readers?" What Drives Your Readers?"

Work Management 100

Work Management Content Marketing Management Case Study 100

Writing on the Web

JUNE 27, 2011

If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Nobody has time to read all those words anymore, especially not online. Then, at some point in my writing career I got lazy. Dissertation-itis. Or maybe I got smart.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Both, of course. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48