B2B Marketing Traction

APRIL 30, 2014

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. CMOs can work more closely with CIOs to find and implement digital marketing solutions.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

DECEMBER 1, 2011

When will you see results from social media and SEO? Up to three months for social media messaging traction. It’s important to be realistic about your expectations for online marketing. Post and comment on social media platforms. Send out optimized press releases online. It takes time.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

MAY 18, 2011

One of the things that makes this example really stand out is that the concrete industry is a mature, traditional industry, yet The Concrete Network is achieving success using new marketing tactics that include blogging, online press releases, and other social media messaging.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

APRIL 13, 2012

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

NOVEMBER 25, 2013

How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. Are you converting online prospects to leads?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Ranking 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Engaging people with your human side in social media? Transparency.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. If you need help with your content marketing strategy or execution, contact New Incite today. Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to your B2B online marketing, make no mistake. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. 5 Tools to Battle Social Media Content Overload. 25 Eye-Popping Internet Marketing Statistics for 2012.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. Email marketing is an excellent way to stay in front of buyers once they find you.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

APRIL 16, 2012

Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Read my previous post on this, Why a Square Logo is Better for Online Marketing. Promo items. Your audience. That’s one way to go.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Establishing trust online is tricky. Blogging whenever you feel like it?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

AUGUST 15, 2011

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit. Anything unusual?

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

JANUARY 20, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Jennifer takes a practical approach to marketing for her clients, fitting marketing tactics that are appropriate for each situation. About the Workshop Presenter.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

APRIL 14, 2011

I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. LinkedIn has bubbled up as the “winner” of business social networks. With traditional marketing, there’s not a lot you can do with just three weeks before a show. Three weeks?

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JANUARY 15, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for how to use social media to get results.”

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry. Today the number one key to success in online marketing is an intimate understanding of your buyers.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

OCTOBER 4, 2011

If you’re a business owner, chances are you’ve spent a lot on online marketing. Then they either leave (called a “bounce” in online marketing speak), or they may do something. You invested in a great corporate website. You got traffic, but did you get results? How do you get them to do something?

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JULY 28, 2011

In an industry where the players typically don’t do much online marketing, I felt this business could easily stand out and dominate the marketplace through better search engine optimization and social media marketing. The result of my analysis?

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

AUGUST 24, 2012

Other posts about Crossing the Chasm include New Buying Paradigm Not So New for High Tech Marketing , What Does Social Media Have to Do with Crossing the Chasm? , and Marketing Technology: Cross the Chasm with the Right Beta Customer. They just didn’t do much. [1]

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

JANUARY 16, 2014

Clinging to the past, lack of openness and lack of receptivity to new ideas will limit a business’ marketing results. As technology and social media evolves, the CMO is in a position of having to accept some risk and experimentation (it can be controlled) in order to test new approaches. This is especially true now. Analytical.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 25, 2012

This issue has especially reared its ugly head now that blogs have been proven to get great results for online marketing. This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JUNE 12, 2012

I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Of course they will advocate online marketing and search! Consider your website (and, hopefully you have a blog on the site) as the hub of your marketing system. ThinkInsights with Google.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

OCTOBER 18, 2010

Marketing personas bring customers to life so that businesses can better communicate with and serve them. Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Marketing personas bring customers to life so that businesses can better communicate with and serve them. Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. We provide: Chief Marketing Officer (CMO) for Hire services. Marketing Audits. Marketing Plans. Marketing Execution/Implementation.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. Know your customers or clients, and their social media attitudes and behaviors. Social Media/Web 2.0

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

JULY 23, 2014

With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

FEBRUARY 5, 2013

Read my related previous post on product launches, Why Product Launches Need To Include Social Media… Month 10 – Identify product launch stakeholders. Identify key players required for a successful launch: industry analysts, marketing and PR service providers, channel partners (existing and new), etc.

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100