Stevens & Tate

FEBRUARY 15, 2022

People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool. When you publish new content on your blog, Google will index it and include it in its search results.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. return featured snippets in the search result. Our paid search team gets this question very often.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. From Facebook to LinkedIn, every generation is socially active. So, Why Does Social Matter to B2B Companies? Link Building.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

AUGUST 8, 2017

As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives. To learn more about the struggle, we spoke to Scott Fallon, vice president of marketing at Simply Measured, for more insight. They need to treat social the same.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

Outbound Engine

APRIL 28, 2020

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? Here are our four tips to help you choose the best content to share on social media.

Social Media 124

Social Media Media Tips Best Practices 124

Biznology

JUNE 21, 2018

And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business. Alternatively, there’s nothing worse than company that’s tone-deaf online and makes inappropriate comments online. B2B vs B2C Content.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

KoMarketing Associates

SEPTEMBER 8, 2015

When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results. Related Posts.

PPC 120

PPC Social Media SEO Marketing Management 120

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Hubspot

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. The answer?

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. Link Building and Social Media Process.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Huptech Web

SEPTEMBER 2, 2022

It has been possible for the Internet to accomplish this through social media. billion social media users globally as of January 2022. The top brands are taking advantage of their social media presence to be in the eyes of their potential customers. Statista suggests that there are 3.96

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Social Media Advertising.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. Search Engine Optimization. For example, if you’re posting your ads on social media, you might be missing out on users who don’t have social media accounts.

Paid Content 121

Paid Content Organization Campaigns PPC 121

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Google Search Console (+ New Features). Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. Moz’s FollowerWonk App. What is it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

JUNE 19, 2014

Enter search and social. . With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. Social can be a huge advantage for search marketers.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

JULY 14, 2016

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. Buffer has become the gold standard for many social media scheduling apps. This leads to more opportunities for social media users to find and consume your content.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MARCH 5, 2015

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. This can certainly be the case with new media, such as social media, local search optimization, or even better web design.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

Valasys

MAY 24, 2021

Digital marketing is the achievement of marketing goals with the help of digitally advanced media and technologies. Website of the company Partnering with other companies online Online Advertising Search engine optimizations (SEO) Email marketing Social media platforms (SMM / SMO).

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Outbrain

NOVEMBER 16, 2022

Video is by far one of the more popular marketing tools available. According to Ahrefs, YouTube is the most visited website in the world, with over 8 billion monthly searches. There are currently around 9 billion Google searches every day. There’s a very high chance you searched Google first. Great, isn’t it?

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. 29 of the Best Social Media Blogs.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. Some people had written blog posts and were familiar with social media.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100