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JULY 31, 2009 [Online Marketing, Reprise Media] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Direct marketing lists?
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Online Marketing, Reprise Media] B2B Lead Management Market Heats Up