Anything Goes Marketing

AUGUST 7, 2007

Setting Expectations the Right Way in Online Marketing 1. Make the registration process as easy as possible. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube. If you want people to register or sign up on your site, tell them exactly what they're going to get.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

JULY 18, 2007

What you need to do is to automate this process so that you can easily send out direct mail pieces in a "just in time" format. For example, what if you could automate the lead qualification process to automatically determine if the individual was qualified to receive a direct mailer?

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

SEPTEMBER 28, 2006

I've also seen others use search queries as part of an automated lead qualification process. If you do, think about including some small marketing messages such as a link to an upcoming webinar or event, a link to the latest copy of your newsletter, or a link to your new product/service offerings.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

DECEMBER 13, 2007

Tips for Your Unsubscribe Confirmation Pages Stefan Pollard continues to write some brilliant posts on the unsubscribe process. He recommends making this a two step process. Tags: confirmation pages email marketing online marketing. These Delivery Monitor folk are some really bright people.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

SEPTEMBER 28, 2008

This process I'm going to suggest may be easier for you as well - no need for setting up a redirect. PS: I talk more about query strings and how they can be used for improved tracking in my post called One way to tackle closed loop marketing. Tags: email marketing online marketing.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

OCTOBER 3, 2006

PS: Here are some other useful posts on search marketing: Online Marketing is Being Dominated by Search Marketing. Tags: email marketing B2B lead generation Sales process search. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

For example, why ask for zip code if all you need is state for your lead distribution processes. Tags: lead generation online marketing. Warm them up to the idea of registration with some "meat" from the white paper. Keep the registration form questions to a minimum. Only ask what you need.

Paper 100

Paper Lead Generation Auto Responder Generation 100