Writing on the Web

NOVEMBER 4, 2015

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. Excellent products and services that deliver much more than expected, worth the price.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Does social validation work for businesses selling services and experiences?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

MARCH 27, 2013

It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause. Whatever you’re selling, it’s got to be worth the price. But remember, it’s just as important to make an occasional offer at a good price. That’s what content marketing does.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). Come back and find an expert to work with, send them an email asking for help at a price you can afford. Related posts: 5 Reasons Content Marketing is Getting Harder.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100