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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

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8 ActiveCampaign Alternatives for Small Businesses (Pricing & Features)

Optinmonster

That said, there’s plenty of competition on the market where you may find better deals and more value for your money. This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Sendinblue is another top contender among the best email service providers in the market.

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The Best 18 Online Marketing Tools for Small Businesses

Hubspot

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

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12 Online Marketing Analytics Tools for Growing Businesses

Digilant

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

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3 predictions for online marketing in 2016

Biznology

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

If your company markets to a younger demographic, then – at this price – you should seriously consider advertising on TikTok. If only the customer journey was a straight line from ad to conversion… Alas, the typical journey a customer takes looks more like this: The marketing funnel ( Yikes!

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Scarcity and what it means to online marketing

Biznology

With the exception of ones like my example above, today most internet marketers are not taught the nuances of scarcity because they are not helped to understand marketing concepts before tech and automation concepts. Most marketers today respond to demand by lowering prices to increase online sales volume.