The Point

SEPTEMBER 1, 2009

The Thank You Page is the forgotten child of online marketing. Tags: B2B Marketing Demand Generation Landing Pages marketo online marketing thank you pages web design. But is that a missed opportunity? [.].

Landing Pages 100

Landing Pages Marketo Demand Generation Tagging 100

The Point

MARCH 1, 2011

• How should tech firms be combining email marketing with outbound telesales or teleprospecting? What else should VPs or Directors of Marketing consider when architecting an online marketing campaign to drive high quality leads (not just quantity)? Thanks to Sridhar and the Aventi Group for the opportunity.

Open Rate 100

Open Rate Email Marketing Lead Ranking Tips 100

The Point

SEPTEMBER 11, 2012

Imagine if the same opening had been written with more action-oriented language: “Download this exclusive survey report, drawn from the responses of more than 300 leading online marketers, and gain valuable insights on how to get the most from this year’s holiday shopping season.

Email Campaigns 100

Email Campaigns Campaigns Demand Generation Broadcasting 100

The Point

AUGUST 18, 2011

As demand generation marketers, no matter how skillfully we construct a clear, unambiguous, unfettered path to our precious content, some prospects will still go out of their way to avoid having to register for it.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100