KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. The B2B online marketing team needs to assess the competitive landscape and determine viability and expectations for growth.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017. Key KoMarketing Milestones. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game. As it has for the past few years, content will continue to be “king,” as the old cliche goes.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Step 1: Run a Ranking Report.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

OCTOBER 4, 2016

20 Online Marketing Tools That Boost Campaign Results. How to Find Influencers for B2B Online Marketing Campaigns. There is more to content marketing than just content creation. Successful content marketers recognize the need and work to building channels for sharing and distributing valuable content assets.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 8, 2015

When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results. Related Posts.

PPC 120

PPC Social Media SEO Marketing Management 120

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game. As it has for the past few years, content will continue to be “king,” as the old cliche goes.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

FEBRUARY 2, 2016

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. The One Critical Requirement: ONGOING communication between sales AND marketing.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

NOVEMBER 8, 2016

Generally speaking, the Audience Insight Report is not only valuable to understand your online visitors, but also helps you develop an integrated online marketing strategy to deliver a targeted and relevant message to your audience through multiple channels. Other Helpful Reports. Please stay tuned!

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Break it down into categories – high, medium, and low priority, so the team knows what needs to get implemented first and what’s less urgent.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond. Key Online Marketing Milestones.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. As we know, the online marketing landscape is constantly changing. This is why it’s so important that search marketers are flexible and proactive – so that strategies can be adjusted before it’s too late. Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

FEBRUARY 18, 2016

She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. Final Thoughts. That’s on you.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

KoMarketing Associates

JANUARY 16, 2018

Content Marketing Strategy. From assembling a content marketing team to learning about the key strategies, techniques and tactics, launching a program can be daunting. This Online Marketing Institute infographic walks you through the program aspects that should be considered as you navigate the complex realm of content marketing.

Marketing & Strategy 249

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

AUGUST 22, 2017

B2B marketers that have had success in their SEO strategies should consider how they can scale this success through complementary online marketing initiatives. Many of these initiatives can get developed without exhaustive efforts in development or expense.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

JULY 9, 2015

We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. Online Marketing Jeopardy. Online marketing jeopardy is exactly what it sounds like and is easy to plan. Online Marketing Scavenger Hunt.

Training 120

Training SEO PPC Conference 120

KoMarketing Associates

APRIL 21, 2015

So this shift in focus and behavior to a mobile friendly browsing behavior must be part of the long-term online marketing strategy for B2B marketers. Lastly, don’t forget to review your competitor’s online marketing strategies, to determine the extent to which the competition is ahead or behind the game as well.

Marketing Analytics Tools 120

Marketing Analytics Tools Mobile Marketing Advertising Benchmark Landing Pages 120

KoMarketing Associates

APRIL 16, 2015

With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical. These release notes are essential for B2B marketers directly responsible for performance management and report development related to online marketing efforts.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

AUGUST 5, 2015

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well.

Ad Building 120

Ad Building SMS Trust Marketing Marketing Management 120

KoMarketing Associates

JULY 14, 2014

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. This is one way for marketers to get a baseline for establishing deeper keyword research. B2B Online Marketing Blog Search Engine Advertising'

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

KoMarketing Associates

OCTOBER 16, 2014

This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness. Check out Derek’s post “ What B2B Marketers Need to Know About Schema.org & Micro Data.”. B2B Online Marketing Blog' It has to have it’s own time, team, and budget.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Top 3 Chinese Search Engines: What B2B Marketers Need to Know.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Top 3 Chinese Search Engines: What B2B Marketers Need to Know.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing'

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

AUGUST 26, 2014

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. The Big List of (Not Provided) Search Recommendations for B2B Marketers.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring B2B 120

KoMarketing Associates

DECEMBER 16, 2014

But B2B SEOs can leverage this realization to make more informed online marketing decisions. B2B Online Marketing Blog Content Marketing' Print publications play an important role in validating vendor trustworthiness and potential capability. What are your thoughts on this survey?

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Percentage of traffic from organic search. Unique keywords sending traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

JANUARY 2, 2018

eMarketing Institute’s Free Online Marketing Course & Certification. HubSpot Academy Inbound Marketing Certification Course. AMA PCM®, Digital Marketing Certification & Free Practice Exam. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. To sum up, it’s human nature to have this relationship with familiarity and that is why branding is such a huge part of SEO and broader online marketing efforts.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120