The crisis of buyer information in B2B and how to fix it
Chris Koch
AUGUST 16, 2011
It got me thinking, what if a similar easy button comes along for online marketing? The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good.
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