Chris Koch

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The crisis of buyer information in B2B and how to fix it

Chris Koch

It got me thinking, what if a similar easy button comes along for online marketing? The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good.

B2B 100
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The crisis of buyer information in B2B and how to fix it

Chris Koch

It got me thinking, what if a similar easy button comes along for online marketing? The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good.

B2B 100
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How old-school data capture is poisoning marketing and what to do about it

Chris Koch

Check out the B2B Marketing Zone. In keeping with my recent post about being part of the B2B online marketers guild, I wanted to point you to the B2B Marketing Zone, where Tony Karrer has done a nice job of building a list of relevant B2B marketing blogs (including mine—thanks, Tony!) What do you think?

Web 2.0 100
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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Other B2B-oriented groups on LinkedIn include: B2B Online Marketing. B2B Marketing. Social Media Marketing Mavens. Inbound Marketers – For Marketing Professionals. For example, we just happen to have an ITSMA group on LinkedIn that you can join. B2B Social Media.