LEADership

AUGUST 7, 2014

B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Online Marketing Institute

JUNE 30, 2009

Q: How do you compare your video marketing efforts on YouTube with your blogging program? Are your videos a source of leads, or do you have other goals for them? But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel. A: Rethink.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

JUNE 26, 2016

Perhaps your blog post uses a YouTube video to illustrate a key point. As you can see, effective online marketing is really a complex ecosystem of techniques that can help your firm achieve greater visibility and credibility. Profitability and Online Lead Generation. Firm Growth and Online Lead Generation.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Hinge Marketing

DECEMBER 24, 2014

In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Hinge Marketing

AUGUST 27, 2014

Knowing where your buyers are online allows you to publish your content in a place it will be seen. For example, LinkedIn doesn’t have the same user base as YouTube or Google+– but those may be viable marketing options depending on the audience. Ready to attract more leads? On LinkedIn or Google+?

Buyer Personas 48

Buyer Personas Work Management Marketing Management Service 48

Hinge Marketing

FEBRUARY 24, 2014

Related Stories 3 Tips for Selecting Blog Topics Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out.' The most effective firms maintained a presence on an average of seven social media sites. SlideShare. On Twitter or LinkedIn?

Allocation 48

Allocation Marketing Budget Research Marketing & Strategy 48

Webbiquity

JANUARY 17, 2011

Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. 83% of B2B buyers research online before making a purchase. million business-oriented queries on YouTube every week. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

SEPTEMBER 1, 2016

If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. Again, these are very shareable and can help your brand get found by new audiences by hosting them on platforms like YouTube. Short videos.

Paid Content 78

Paid Content Paid Search Agency Planning Mobile Advertising 78

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. Avoid these lead generation mistakes.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Industrial Marketing Today

NOVEMBER 17, 2010

Their site is packed with content in a variety of formats – articles, PDFs, videos and the use of social sharing options including their own YouTube channel. See my earlier post If You Want Better Leads, Set Your Content Free ). However, it works very well in Miller’s case because customers’ needs trump marketing theory.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60