Writing on the Web

FEBRUARY 21, 2011

I asked social media expert AnnaLaura Brown to write a guest post. Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. This is the 2nd part of her post Connect Your Blog to Facebook.

Linkedin 100

Linkedin Twitter Digg RSS 100

Oktopost

MARCH 2, 2020

This includes job title, company size, region, key stakeholders they come in contact with, place in the “buying committee”, day-to-day difficulties (you can later write content to help solve these difficulties). You have a chance to capture leads without too much investment of resources. It would be crazy not to do it.

Top of Funnel 137

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 137

Hinge Marketing

SEPTEMBER 7, 2016

And knowing how to write for the web is not as simple as knowing verb-subject agreement. Here are ten website copywriting tips to keep in mind as you craft or revamp the language on your website: Write well. Whenever possible, use plain language in place of technical jargon—make sure the writing is easily skimmable.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Hinge Marketing

AUGUST 14, 2013

Done correctly and consistently, these techniques result in highly effective online lead generation. Why does digital marketing lead to greater growth and profit than traditional marketing methods? Consider this: it’s cheaper to write a blog post than to attend a conference or networking event.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Work Management 48

Leading Results Rambings

AUGUST 16, 2013

A blog, for example, is a great way to update your sites content daily or weekly (and the search engines love that), but who is going to write it? Related Stories When your digital and online marketing is working BANT in Marketing Speak Three high costs of not discussing pricing online. Listing your phone number is not it.

Marketing Websites 67

Marketing Websites Online Lead Generation Domain Press 67

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Now theres are over a hundred. B2B is more complex.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Hinge Marketing

JULY 24, 2014

Record the interview (with the client’s permission) and replay it as you write. As for the actual writing, here are some best practices to keep in mind: Keep the length in the Goldilocks zone—not too short, not too long. About 500 words is generally sufficient to say what you need to say without reader fatigue.

Case Studies 48

Case Studies Case Study Work Management Marketing Management 48

Hinge Marketing

MAY 12, 2016

Just because a topic could apply to everyone doesn’t mean you should write it for everyone. For example, industry-specific tailoring will help attract appropriate leads and screen out leads from non-targeted industries. unqualified) leads. You must be deliberate and mindful when you are developing your content strategy.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

Hinge Marketing

NOVEMBER 30, 2016

The lead-generating B2B website is a complex organism. Writing educational content is how a firm shares its expertise with the world. Expertise is the currency of online lead generation. Write for a lay audience. You are writing for a wider audience than you think. Free Educational Content.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

NOVEMBER 30, 2016

The lead-generating B2B website is a complex organism. Writing educational content is how a firm shares its expertise with the world. Expertise is the currency of online lead generation. Write for a lay audience. You are writing for a wider audience than you think. Free Educational Content.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Outgrow

JANUARY 22, 2020

This is why we felt the need to write about them. Later on he went on to dab into the consulting business, where they worked with B2B companies and handled all their online lead generation. There are some extremely successful affiliate marketers out there. Which is why we need to learn from them. There is a process to it.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hinge Marketing

NOVEMBER 25, 2013

With no professional writing or editing, the content is spotty and inconsistent. And because you have no real offer strategy you get few leads. Figure 2 shows that the greatest growth rate is found when online leads represent 40% or more of total leads. The online advantage is not limited to rapid growth.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Optinmonster

AUGUST 11, 2022

Are you looking for real estate lead generation strategies that can work for you 24/7 with little to no extra cost? Online lead generation for real estate can be a cost-effective way to grow your real estate business, even while you’re asleep or on vacation! Write Guest Blog Posts.

Lead Generation 19

Lead Generation Paid Content Work Management Lead Scoring 19

Hinge Marketing

JULY 16, 2015

Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. Blog on Topics that Generate Leads.

CMS Development 48

CMS Development Work Management Marketing Management Service 48

Sprout Social

JUNE 24, 2019

Page 1 Solutions is an award-winning, full-service internet marketing agency providing services such as content development, design and programming, SEO, PPC, promotion through blog writing and posting, social networking management, video production and much more. They specialize in dentists, attorneys, plastic surgeons and ophthalmologists.

Advertising Agencies 70

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 70

Hinge Marketing

MARCH 16, 2015

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Valasys

APRIL 10, 2020

This approach to building a personalized account-based marketing strategy leads to a higher cost for lead acquisition. Though the cost-per-lead is higher, the method is still worth the price for supporting account-based marketing endeavors. Organizations should support every aspect of this campaign including writing the message.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Integrated B2B

DECEMBER 16, 2013

After those expenses you’ll only need to invest the time and effort needed to write, format, and publish your content in order to start seeing noticeable gains in internet traffic and targeted leads. Well, a domain name can be purchased for about £10 and a minimal hosting plan will cost about the same per month.

Paid Search Agency 40

Paid Search Agency Internet Marketing Banner Ads Cost 40

SWZD

AUGUST 5, 2019

He explained that as a history major after college he knew one of his strengths was the ability to write and communicate an idea to a variety of audiences. Lead Generation. Peter said that the best way they generate qualified leads is through a comprehensive and aggressive content marketing strategy.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

LEADership

AUGUST 7, 2014

A problem I have frequently pointed out in my writing. B2B companies are steadily moving share of budget from offline to online marketing and lead generation. B2B buyers are dealing with an online landscape that changes very fast. Large organizations governed by brand marketing policies (a.k.a.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Online Marketing Institute

JUNE 30, 2009

Werent you worried about a shortage of readers and topics to write about? This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). Writing and grammar seem to be a forgotten art in communication. A: Rethink.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

B2B Marketing Zone Posts

MARCH 3, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Hinge Marketing

DECEMBER 24, 2014

In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Outbrain

JULY 17, 2022

According to a 2021 State of Marketing Report , most surveyed marketers rate lead generation as their number-one priority for the next 12 months. If this includes you, you’ll want to include these online lead generation best practices below as part of your strategy this year. Update your buyer personas.

Online Lead Generation 37

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 37

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. I’m sure this post will generate its fair share of comments, outrage, and controversy. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hinge Marketing

JULY 20, 2017

You need to know whom you are trying to influence when writing your differentiators. Now, when writing down your differentiators keep each one simple. It’s very easy to trick yourself when composing differentiators and find yourself writing something that sounds really great. Step 1: Identify Your Key Audiences.

Differentiation 93

Differentiation Peer-to-peer Paid Search Agency Thought Leadership 93

LeadSquared

NOVEMBER 15, 2016

Talking specifically about online lead generation , this information is used to contact the prospects with an intent to convert them into buyers. There are more ways to utilize the form header than writing the same old headline and sub-headline. Be creative with the header.

Lead Generation 52

Lead Generation Design Generation Leads 52

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don't need to be an IT expert to start reaching your community online. Target Your Messages.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

Webbiquity

JULY 24, 2012

Writing poor ad ad copy. Even when using best practices for writing search ad copy , it’s impossible to know exactly what combination of words within the scant 95-characters permitted by AdWords will resonate most effectively with your audience.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Industrial Marketing Today

DECEMBER 17, 2010

Job 1 for industrial websites is generating high-quality leads and driving sales. I find it very helpful to write down bullet points to go from objectives to actionable items on a client’s site. Some thought must be given to keyword research and writing content using those keywords and phrases.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Hinge Marketing

OCTOBER 4, 2013

Time is spent writing, editing, re-writing, and perfecting articles that ultimately get shoved into a sub section of a library on your site. Often times your chances of being published on another blog increase drastically if you offer to write the post yourself. And sadly, this is what happens at many firms. BONUS TIP.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Hinge Marketing

AUGUST 27, 2014

How do you know what to write, or who you’re writing for? This helps you to generate more qualified leads for your business—and reach the ultimate goal of converting those leads into sales. Ready to attract more leads? Download our Online Lead Generation Guide below to learn how.

Buyer Personas 48

Buyer Personas Work Management Marketing Management Service 48

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don’t need to be an IT expert to start reaching your community online. Target Your Messages.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48

Hinge Marketing

DECEMBER 9, 2013

It is assessed by how you behave, not by what you write in a proposal. Our recent study of 500 professional services firms showed that firms that generated 40% or more of their new business leads from online sources grew 4X faster than those who generated few online leads. Why is that the case?

CPA 48

CPA Cost per Acquisition Planning Work Management 48

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 1) Write Content for Your Buyer Persona.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Online Marketing Institute

MARCH 13, 2011

Although it may not always yield completed data such as the actual visitors name and title if coupled with a data append and lead qualification service, these can be great ways for sourcing more leads which can be nurtured and then developed into actionable business leads.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40