The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Lead Forensics

APRIL 3, 2024

As an example, look at the content we share here at Lead Forensics. The top subject of interest to our customers and, any potential prospect, is effective online lead generation. The basic principles behind online lead generation are the same, no matter what the industry or type of business.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Lead Forensics

APRIL 3, 2024

As an example, look at the content we share here at Lead Forensics. The top subject of interest to our customers and, any potential prospect, is effective online lead generation. The basic principles behind online lead generation are the same, no matter what the industry or type of business.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

Lead Liaison

NOVEMBER 8, 2017

When a lead is established by marketing, it is important that the sales team knows what stage of the funnel the user is in. This allows a sales rep to tailor their approach when reaching out and presenting their sales pitch to the end consumer. Sales teams do not usually engage with leads through social platforms.

Top of Funnel 99

Top of Funnel Sales Qualified Leads Work Management Lead Liaison 99

Hinge Marketing

AUGUST 21, 2014

In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. On the low end of the graph below, representing firms with lower levels of online lead generation, we see profitability of 14-15% of revenue. Consider this.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. Up to 6 presenters displayed simultaneously. What are webinars? Easy use and quick to get started.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Hinge Marketing

JANUARY 1, 2016

You know you need to create premium content in order for your online marketing strategy to work – but have you focused on the issues and topics that keep your target audience up at night? In this Slideshare presentation you will learn what content targeting is, what the benefits are and how to do it effectively.

Marketing Automation Services 48

Marketing Automation Services Content Online Lead Generation Work Management 48

Valasys

FEBRUARY 20, 2023

The reading of manuals, unboxings, and product presentations are not as popular as tutorials. This makes using video marketing to generate leads for your goods and services very effective. You don’t need a lot of subscribers at initially if you use this strategy in conjunction with other lead generation techniques.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Customer acquisition. Bob Thompson , CEO, CustomerThink Corp.,

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Hinge Marketing

JULY 24, 2014

A great way of encouraging their engagement is to present them with a preview of potential interview questions—these will help them decide if they want to participate. And don’t forget to include the beginning, middle, and end I mentioned before—present the challenge, solutions, and results. Gather Info.

Case Studies 48

Case Studies Case Study Work Management Marketing Management 48

Marketing Insider Group

AUGUST 17, 2015

You still need to generate leads from those visitors. There are many moving parts related to online lead generation. Focus on these four areas and your lead generation will have a solid foundation for success. They can seem technical and overwhelming to someone who might be new to it.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Outgrow

JANUARY 22, 2020

Later on he went on to dab into the consulting business, where they worked with B2B companies and handled all their online lead generation. Payne even presented his biggest profit producing insights onstage at Affiliate World Europe 2019. He got into the affiliate marketing business almost 13 years ago.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

LEADership

MAY 27, 2014

Via this app, MyLeads2Go offers a smart dashboard presenting an on-the-go, 360 ° view of activity within the channel—new leads available, leads generated, leads expired, accepted leads, sales in progress, leads rescheduled, leads closed and any other customized data fields required by the client organization.

Advertising Channels 40

Advertising Channels Enterprise Management Lead Generation Advertising Agencies 40

ClearVoice

JUNE 11, 2020

Presentation. OptinMonster , an online lead generation software, says testimonials provide social proof, a psychology-based phenomenon where people follow the actions of others in their pursuit of managing good choices. Customer story. Email drip campaign. Landing page. Press release. User’s guide. Website copy.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Hinge Marketing

MARCH 18, 2015

Since you’re focused on creating a website that presents a unified brand, it’s important to think of how your site will reflect your brand and how to present key messages. A branding website gives professional services firms many options for establishing an online presence and increasing visibility in a sophisticated way.

Work Management 48

Work Management Marketing Management Industry CMS Marketing Websites 48

Anything Goes Marketing

SEPTEMBER 20, 2008

Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. Technorati tags: online lead generation, sales air cover, nurturing, automated marketing ROI. Tags: lead nurturing B2B marketing automation. The shift that I've seen is to automate the process using technology.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Go Beyond SEO

AUGUST 24, 2017

If you’re a small firm or a solo-practice this is a great way to present a bigger image and it can even act as a receptionist for a fraction of the cost. Call tracking boasts many powerful features that can help bring in more leads, turn those leads into clients and decrease spend. Call Tracking for Law Firms.

Planning 88

Planning Marketing Plans Marketing Management Landing Pages 88

Hinge Marketing

MARCH 16, 2015

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. We’ve seen it happen too often.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

markempa

MAY 9, 2007

Lead nurturing about building trusted relationships with the right people. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Hinge Marketing

NOVEMBER 30, 2016

In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. Today, however, certainly not all, but much of this activity happens online — often without the seller’s knowledge.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

NOVEMBER 30, 2016

In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. Today, however, certainly not all, but much of this activity happens online — often without the seller’s knowledge.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Go Beyond SEO

AUGUST 24, 2017

If you’re a small firm or a solo-practice this is a great way to present a bigger image and it can even act as a receptionist for a fraction of the cost. Call tracking boasts many powerful features that can help bring in more leads, turn those leads into clients and decrease spend. Call Tracking for Law Firms.

Planning 60

Planning Marketing Plans Marketing Management Landing Pages 60

SWZD

AUGUST 5, 2019

A third example Peter shared was Live Nation , the largest entertainment and concert ticket provider in the world, who is using Actifio to virtualize their data in the cloud so you just buy and present your tickets online. Lead Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Hinge Marketing

JULY 16, 2015

Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Anything Goes Marketing

OCTOBER 8, 2007

Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation). As I mentioned, I wanted to present one way to do this.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

LeadSquared

JANUARY 13, 2016

A very nice way to build up customer trust and interest; essentially builiding a solid case for yourself before presenting an action. Incidentally, Fitternity is also featured in our online lead generation options for fitness marketing. A further compelling reason to click. Well done guys! Seriously. #5 Visual Appeal.

Marketing Websites 52

Marketing Websites Eye-Tracking Work Management Marketing Management 52

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. ON24 is also the company behind Insight24.com

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

Hinge Marketing

AUGUST 18, 2014

Perhaps they’ve never been trained, so they don’t know how to plan or lack important presentation skills. For guidance on how your firm can develop new leads online, download our free Online Lead Generation Guide. 5) They don ’ t have the tools or support they need.

RFP 48

RFP Business Training Ideal Customer Profiles 48

Hubspot

AUGUST 5, 2019

In 2019, Major Impact Media released a case study about a real-estate client that wanted to generate more leads. Prior to working with Major Impact, the Minneapolis, Minnesota brokerage hired another firm to build out an online lead generation funnel that had garnered them no leads in the two months it was active.

Case Studies 77

Case Studies Case Study Paid Content Studies 77

Hinge Marketing

FEBRUARY 24, 2014

Online presentations. Related Stories 3 Tips for Selecting Blog Topics Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out.' Starting with the ones most commonly used: Social media (other than blogs). eNewsletters.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 4) Present Your Complete Blog Post in an Email.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132