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4 Articles match "Nuturing","White Paper"
The Latest from the B2B Marketing Community
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Saturday, January 16, 2010
Let’s say a senior sales executive at a large software firm downloads your white paper. Then I wanted to get a sales challenge white paper from Oracle, but I found the process and form so cumbersome and intrusive, I abandoned it. Ironically, do a Google search and you can access the white paper directly. Please note that the views and opinions in this blog represent the ideas of Jeff Ogden, the Fearless Competitor and in no way represent the view and opinions of my employer, Aplicor.
I was asked that question by my new manager, Chuck Schaeffer, CEO of Aplicor — the software as a service provider of award-winning CRM and ERP software .
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Thursday, June 25, 2009
Companies that take a scientific approach to lead scoring and nuturing are vastly more successful.
How to Find New Customers , the highly regarded white paper, was penned by him. You Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. The data was shocking. Let
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Monday, April 27, 2009
There's a new white paper out from Jeff Ogden that talks about demand generation and lead nurturing. Fill the sales pipeline by nuturing decision makers until they are ready.
If only 25% of inquiries are sales ready when they come through the door, what do you do with the other 75%? You nurture them, of course.
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The Best from the B2B Marketing Community
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Sunday, November 16, 2008
Don't miss these great opportunities to build marketing content. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers . For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?)
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Thursday, June 25, 2009
Companies that take a scientific approach to lead scoring and nuturing are vastly more successful.
How to Find New Customers , the highly regarded white paper, was penned by him. You Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. The data was shocking. Let
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Saturday, January 16, 2010
Let’s say a senior sales executive at a large software firm downloads your white paper. Then I wanted to get a sales challenge white paper from Oracle, but I found the process and form so cumbersome and intrusive, I abandoned it. Ironically, do a Google search and you can access the white paper directly. Please note that the views and opinions in this blog represent the ideas of Jeff Ogden, the Fearless Competitor and in no way represent the view and opinions of my employer, Aplicor.
I was asked that question by my new manager, Chuck Schaeffer, CEO of Aplicor — the software as a service provider of award-winning CRM and ERP software .
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|
•
Monday, April 27, 2009
There's a new white paper out from Jeff Ogden that talks about demand generation and lead nurturing. Fill the sales pipeline by nuturing decision makers until they are ready.
If only 25% of inquiries are sales ready when they come through the door, what do you do with the other 75%? You nurture them, of course.
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