4 Articles match "Nuturing","White Paper"

The Latest from the B2B Marketing Community

Why change a prospect’s lead nurturing process?

Fearless Competitor
Saturday, January 16, 2010
Let’s say a senior sales executive at a large software firm downloads your white paper. I wanted to get a sales challenge white paper from Oracle, but I found the process and form so cumbersome and intrusive, I abandoned it.  Ironically, do a Google search and you can access the white paper directly. 
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The state of lead generation today with Jim Dickie of CSO Insights

Fearless Competitor
Thursday, June 25, 2009
Companies that take a scientific approach to lead scoring and nuturing are vastly more successful. How to Find New Customers , the highly regarded white paper, was penned by him. The data was shocking. Let me summarize it for you here. CSO Insights has been doing studies for 17 years, so they have great historical information.
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How to Find New Customers - Combo Pack

Marketing Interactions
Monday, April 27, 2009
There's a new white paper out from Jeff Ogden that talks about demand generation and lead nurturing. Fill the sales pipeline by nuturing decision makers until they are ready. If only 25% of inquiries are sales ready when they come through the door, what do you do with the other 75%? You nurture them, of course.
READ MORE
  

The Best from the B2B Marketing Community

Why change a prospect’s lead nurturing process?

Fearless Competitor
•
Saturday, January 16, 2010
Let’s say a senior sales executive at a large software firm downloads your white paper. I wanted to get a sales challenge white paper from Oracle, but I found the process and form so cumbersome and intrusive, I abandoned it.  Ironically, do a Google search and you can access the white paper directly. 
READ MORE

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing
•
Sunday, November 16, 2008
Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Technorati tags: eco-marketer, sirusdecisions, lead nuturing, scoring, water conservation, reduce, Reuse, Recyle, demand gerenation, marketing automation, Toronto garbage laws, waterfall, sales and funnel, twitter.
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The state of lead generation today with Jim Dickie of CSO Insights

Fearless Competitor
•
Thursday, June 25, 2009
Companies that take a scientific approach to lead scoring and nuturing are vastly more successful. How to Find New Customers , the highly regarded white paper, was penned by him. The data was shocking. Let me summarize it for you here. CSO Insights has been doing studies for 17 years, so they have great historical information.
READ MORE

How to Find New Customers - Combo Pack

Marketing Interactions
•
Monday, April 27, 2009
There's a new white paper out from Jeff Ogden that talks about demand generation and lead nurturing. Fill the sales pipeline by nuturing decision makers until they are ready. If only 25% of inquiries are sales ready when they come through the door, what do you do with the other 75%? You nurture them, of course.
READ MORE