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The Importance of Event Follow-Up: Part 1

Lead Liaison

According to recent research from Certain published on MarketingProfs , “some 73.5% ” Most respondants to this research said that the reason they do not follow up quickly is because of how long it takes to prepare the outreach and that they do not have the tools to speed up the process.

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COVID-19 Frequently Asked Marketing Questions

Brightedge

Our research through BrightEdge Data Cube and Instant corroborates these findings, and also shows that users are interested in “grocery delivery”, “medicine for a cough”, and “work from home jobs”. Use this opportunity to nuture these potential future customers.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Most Valuable Content and Offers for IT Buyers by High-Tech Communicator.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke).

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Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

Social Media Having a social media presence is incredibly important because so many consumers will turn to social media as a way to do research. Consumers have so much power when it comes to doing their own research about different brands and their products and services, that it’s important to understand how unique the CDJ is.

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How To Nurture Your Leads With Email Marketing

Stevens & Tate

In fact, research from the Aberdeen Group shows that personalized email messages improve click-through rates by an average of 14 percent and conversions by 10 percent. This will mean personalization on both ends; sending your emails from a real person, as well as addressing the people you are sending the emails to.

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How to Drive Website Conversions with the Buyer’s Journey

Stevens & Tate

Top of the Funnel: Awareness and Research. Over 80% of buyers research products online before buying. The best way to attract them is by offering exactly what they need: highly optimized content with original research. This is the primary step where prospective customers realize they have a problem or a need to fulfill.