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Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. The journey doesn’t end when someone makes a purchase. These are three very important factors that influence consumer purchasing decisions in this day and age that you need to make sure you address.

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Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

It’s not difficult to argue that it was the Internet that changed the way that consumers purchased products and services. After all, the Internet allows consumers to do research, engage with businesses, and make purchasing decisions on their own time. Don’t remove negative reviews as this will come back to haunt you.

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Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Keeping that in mind, the following are three of the biggest factors that influence consumer purchasing decisions in today’s digital age: Product/Service Reviews.

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COVID-19 Frequently Asked Marketing Questions

Brightedge

Adobe, recently found that customers have begun to purchase over-the-counter medicines, food, and antiviral protection equipment online in far greater numbers. Maybe you target small businesses that might not have much purchasing power right now. Use this opportunity to nuture these potential future customers.

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How To Implement A Customer Retention Program for Long-Term Success

Stevens & Tate

The best customers aren’t the new customers, they’re the existing customers that continue to make purchases. You can provide discounts or free shipping based on how many purchases they’ve made or you can establish a rewards program based on points earned for purchases that they can use towards other products or services.

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How to Drive Website Conversions with the Buyer’s Journey

Stevens & Tate

Before any customer commits to purchasing a product, they will have to go through the sales funnel. In online marketing, the sales funnel expands from a prospective buyer to a buyer looking to purchase. Marketers are responsible for guiding prospective clients along the sales funnel until they eventually make a purchase.

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What Are Marketing Qualified Leads And Why Do They Matter?

Stevens & Tate

However, they are only at the browsing stage and are definitely not ready to make a purchase yet. These leads are ready to make a purchase. That doesn’t mean that start-up won’t make a purchase, it is just less likely to happen. At the bottom of your sales funnel are your sales qualified leads, also known as SQLs.