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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Pointing out that lead nurturing is a critical process because “9 out of 10 visitors to your website are not ready to buy now,&# this post presents seven keys to creating and maintaining a successful lead nurturing program, beginning with research and content mapping and progressing through continuous measurement and refinement.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Reuse your live presentations. For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). You can even just post the slides or the speech text.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

All the other responders will need to be nutured until such time as they are ready to engage in a sales process. This is true because only a small fraction of the potential prospect universe is ready to enter into the sales process at any given time. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article.

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Perfect Your Inbound Marketing Strategy With Lead Nurturing

Stevens & Tate

The goal is to present them with the information and guidance that they need to move through the sales funnel. Build brand authority – By presenting content that addresses the needs of your leads at every stage of the sales funnel, you’ll establish yourself as a brand authority, which will boost your brand reputation and trust.

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Tailoring The B2B Sales Funnel To Meet Your Needs

Stevens & Tate

They may not even know what their exact pain point is at this time, which means presenting a solution during this stage is premature. It’s during this stage that leads who may not know who you are or what you do are introduced to your company.

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Marketo’s Lead Nurturing in Less Than 5 Minutes

Adobe Experience Cloud Blog

For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.