Trending Sources

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Content marketing requires that you publish frequently on your site, your blog, and in social media. Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? So how do you keep them on your site to read your stuff? Audience’s Interests, Needs, and Wants?"

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web. Barb Sawyers writes about writing and communication.

Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. Here are a few of my favorites: The Neurofocus CEO, A.K.

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


Opening this post by writing “Look, we both know that this is linkbait—a top ten list combined with infographics, c’mon!—but For example, before the presentation, “Online community tools like MeetUp  and Ning, as well Twitter hashtags or a dedicated Facebook page, allow you to spread the word about your upcoming presentation.&# Top 100 Niche Job Sites by New Grad Life.

What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? But you can’t build relationships with people you don’t know. I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). My client’s blogs and sites where I manage their content marketing. Alltop blog aggregation site: My Alltop page. Neuromarketing blog and Neuromarketing social networking site on Ning. Writing Better Web Content: Ask what?

25 Awesome B2B Blogging Tips


Then, write your content to reach those individuals. Amy Izzo at Business 2 Community suggests doing this by “plan[ning] out topic ideas for at least a month ahead and hav[ing] a backlog of posts to fill gaps.”. Stay away for highly industry-specific terms and write in a way that can connect with customers. What’s more, writing list-style posts (like this one!)

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The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” Vendor, industry and trade Web sites – 69%.

Content Marketing Ideas: Rethinking Blogging

Writing on the Web

Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business. When’s the last time you reviewed your site or blog banner? You must learn to write quality content that builds trust with your readers and persuades them to take action. Add this to Ning. Digg this!

Phony Testimonials and Dumb Social Proof

Writing on the Web

Has no first and last name, photo or link to their site. perfect example can be seen on Internet marketing gurus sites. Ask clients to write a testimonial for you and suggest they add a few results from working with you. Ask people on social media sites if they need such a product, or if this product seems like a good idea to them. Add this to Ning. Related posts: Is the Social Web Changing How We Write? How to Write Like You Talk. Social Writing: Don’t ignore networking sites. Authenticity. Liking. Authority. It stinks.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Or that49% of B2B journalists write blogs, and 84% are on Twiter? by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does. That sounded low to me, so I checked some of the B2B technology client sites I manage. Or that 73% of U.S. And 73% of U.S. Fridays at 4 p.m.

Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

WRITING & SPEAKING. Ning, LinkedIn, Facebook) and the. Ning, Jane Hart ). community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). 2.0 : Using new technology in art classrooms (Ning , Craig. Challenges (Ning, Carie Page ). transformative technologies in education (Ning, Steve Hargadon ). College 2.0 : Online Learning and Web 2.0 in Higher Education (Ning, Eduardo. Ning, Terry Freedman ). elearning strategies and development : (NIng, Brent. Ning, Simon ).

Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. You may not have access to such help.  So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. Email. Buzz up!

The Bamboo Project Blog

Buzz Marketing for Technology

software that links to networking site (e.g. Lisa Neal Gualtier , Editor-in-Chief of eLearn Magazine left a commen t yesterday on my gender and blogging post that shes writing an article on the Top 100 Women in eLearning and is looking for some suggestions: So far shes had recommendations for Allison Rossett, Ellen Wagner, Patti Shank, Diana Laurillard, Jane Hart and Gilly Salmon.

Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages! Add this to Ning. If  you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. We’ll show you how to easily publish pages using your Wordpress platform.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. Action : No easy way to retweet a post, or share to other social sites. automatically updates his selected sites. Add this to Ning.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

blog , maintained by Peter Friedman and the students in his Legal Analysis & Writing classes at Case Western Reserve University of Law. Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Thank you for writing about higher ed.! sites. ReadWriteWeb. Last100.

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The B2B Inbound State of Mind: Build the Brand

B2B Ideas @ Work

93% of B2B buyers use search to begin the buying process and 37% post questions on social networking sites when looking for suggestions." 25 brand building inbound marketing tactics: Write a post on your B2B blog. Write a press release. Launch your own social network on Ning to engage your prospects and customers. Write an ebook. Host a webinar.

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Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Many independent professionals want to be in control of their sites, without having to go through a webmaster, and without learning coding or programming. Wordpress makes it easy for anyone to update their own site. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Add this to Ning. Online Surveys & Market Research. Do you use Wordpress for your business website? Many people do.  You can create pages, just like a website. Smooth. Digg this!

Social Media Strategy? Think Like a Reporter


When: how often will you write new blog posts? Where: which social media sites and tools will you use? Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Who else will be involved? Tweet? What are your goals? Digg this!

10 Top LinkedIn Open Networkers and Connectors to Follow in 2011

WindMill Networking

It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it.  rankings as of the time writing this post: 1. The site was founded and run by Chris Perry, and Chris is one of the brightest Gen Y branding strategists out there. 

19 New Featured Sources on the B2B Marketing Zone


thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ).

Online Persuasion: What Do Clients Say?

Writing on the Web

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? In 2007,  Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Will these results translate to sites for executive coaches, speakers, authors and other independent service providers? I say not only “yes,&# but “you betcha.&#. Guess what I see on many sites for service providers? Add this to Ning. It’s called social proof.

The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. There are also similar documents for teacher and administrator technology literacies on the ISTE site. Im in the process of trying to write a vision statement for 21st C learning as part of a 3 yr strategic plan and have found your thinking here very useful. Ning. (1). Doing the Ning Thing. Write your own blog. skip to main | skip to sidebar. The Power of Educational Technology. What else?

Blog Checklist: 10 Items BEFORE You Publish…

Writing on the Web

You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Write 350-600 words ( educate, entertain, engage, enrich readers). Write headline (compelling yet clear, keywords). Connect with social sites (use Sexy Bookmarks, etc.) I think if you can run through a list like this before you publish you’ll end up saving yourself time in the long run. Add this to Ning. Anatomy of a Blog Post: A Writing Checklist.

Checklist: How to Start a Business Blog


The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Target Audience – Who are you writing for? Bloggers – Who is writing? Will you be the one writing articles? Or are you just a champion/facilitator/coordinator and others will be doing the writing.

42+ Social Media Marketing Tools

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Google Reader - Organize RSS feeds from media sites and blogs (courtesy Andrew Davies , Simon Henault ). Ning - Create your own social networking site (courtesy of Kyra Reed ). YouTube - The #1 video sharing site. Tubemogul - Distribute your video to them and they'll spread it to other video sharing sites for you. - Content sharing site (great for tech and news). Google Custom Search - Set up your own niche search engine on your site or blog. Scribd - Share original writings with others (courtesy Andrew Davis ). The Basics.

Content Marketing Results: Landing Pages Rule

Writing on the Web

You can’t get results from  all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Here are the common problems I hear from my clients: Not sure how to write content that persuades, especially when selling is involved. Add this to Ning. Digg this!

How to Make Social Proof Work Online

Writing on the Web

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Add this to Ning. Social Writing: Don’t ignore networking sites. Share this on Bebo. Blog this on Blogger.

Social Networking for Business: What’s Right for Yours?

Writing on the Web

Don’t forget, it might (or might NOT)  be any of the “Big 3″   It could be a small community on a Ning network just waiting for an expert like you to join in the conversation. Related posts: Social Writing: Don’t ignore networking sites. Learn to use social networking sites for your own business… 4 Time-Saving Tips for Social Media Marketing. Is the Social Web Changing How We Write? How to Write Like You Talk. (As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.).

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

Web Site - Were fans of content management platforms like Drupal , Wordpress , etc. We only know basic html, so when were working with designers on a new Common Craft site, we make easy, lightweight management a big priority. Ive wasted too many hours trying to write code. Our web site, our videos, our photos are all on. agree about Facebook, but see Ning as lightweight.

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone.  Generally, I’ve found you need 30+ bloggers all writing about the same industry, geography, niche, etc.  Introducing Topic Hubs. Blogger Relations. Results from Topic Hubs.

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone.  Generally, I’ve found you need 30+ bloggers all writing about the same industry, geography, niche, etc.  Introducing Topic Hubs. Blogger Relations. Results from Topic Hubs.

Connecting 2 the World

Buzz Marketing for Technology

Being pressed in this way to write puts one in a similar position to the poet who is about to create from “the world of Thou&# (abstract thought) a tangible, explicit piece of written knowledge. This actually brought back a debate I had with my dissertation committee while writing my prospectus. This explains the role of language in communities of practice and the role of writing in learning. Labels: knowledge management , language , work literacy , writing to learn. Writing forces learning. Sites of Interest. skip to main | skip to sidebar.

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Don't lament an unfilled need; fill that niche yourself

Confluent Forms

The Arts Council encouraged the Center to create the site themselves; they then asked the Arts Council for a grant to make the site. Julia Handschuh, now the co-Director, and I sat down for a brainstorming meeting and we arrived at Ning, a free/low-cost system that enabled the organization to quickly, easily and inexpensively (almost free) set up the site that was named the Valley Art Share. The site has been live for over a year and can be called nothing less than a success. Write down your idea in as much detail as possible. This was our "A HA!"