Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. The site set up especially for The Buying Brain book has a page of “cool brain facts,” that are fun to read.

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Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? So how do you keep them on your site to read your stuff?

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Writing on the Web

DECEMBER 15, 2010

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? Therefore your content needs to trigger to action. I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). Of course, this varies.

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Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. Do not miss this book!

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Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Add this to Ning. Social Writing: Don’t ignore networking sites. Do some client recommendations work better than others? Add this to Google Reader. Email this via Hotmail.

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Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Guess what I see on many sites for service providers?

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Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Has no first and last name, photo or link to their site. A perfect example can be seen on Internet marketing gurus sites. Ask clients to write a testimonial for you and suggest they add a few results from working with you.

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