What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
He argued that “check” in English meant to hold back and was thus slowing the process while his PDSA was aimed at speeding the process up. Instead, it refers to the part of the process during which we build the tools for experimentation. It includes gathering the data required to formulate the following steps of the process.
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