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Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Content marketing requires that you publish frequently on your site, your blog, and in social media. Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? What makes for effective content marketing?

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Blog Checklist: 10 Items BEFORE You Publish…

Writing on the Web

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images!

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What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? What are your online reading habits, blogs, websites, articles, videos, podcasts? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course).

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Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Many independent professionals want to be in control of their sites, without having to go through a webmaster, and without learning coding or programming. Wordpress makes it easy for anyone to update their own site. Add this to Ning. 4 Time-Saving Tips for Social Media Marketing. I see a trend here. Share this on Mixx.

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How to Make Social Proof Work Online

Writing on the Web

But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. Add this to Ning. Online Persuasion: What Do Clients Say? Social Writing: Don’t ignore networking sites. Add this to Google Reader.

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Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages! Add this to Ning.