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What are Email Workflows, and How do they Work?

SendX

Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Email marketers face an inbox avalanche every day. Just keeping up with email can feel like a full-time job for your customers!

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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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3 Ways to Make Email Newsletters Work for Your Startup

Versium

To say that email newsletters were popular in 2021 is an understatement. Below, we’ll explore five ways you can make newsletters work for your startup, so you can avoid the. Below, we’ll explore five ways you can make newsletters work for your startup, so you can avoid the.

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5 Essential Elements for a Great Newsletter

Content Marketing Institute

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading →

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How to Make an Email Newsletter That Builds Trust and Drives Leads

Contently

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.

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How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Ghost has a great guide to getting newsletter sponsorships. Why use Revue?