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Sales Engine
JANUARY 25, 2016
For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. I invite each of you to check out the article and watch the interview on our website. But, it hasn’t happened overnight.
Sales Engine
OCTOBER 1, 2015
For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles. Deal attribution can be measured , however, but you can’t use the same metrics that a B2C company does, which mostly measuring increased traffic to your website and what percentage converted.
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Sales Engine
MARCH 24, 2016
It certainly beats cold calling, and in an ideal world, we’d have so many inbound leads coming through our websites that we have to hire more sales people to deal with them. If you have that problem, keep doing what you’re doing (and let me know how you did it)! That process consists of both inbound and outbound content marketing.
Sales Engine
MARCH 3, 2016
In other words, people that are already looking for something and finding what they need on your website are going to have a higher chance of closing. When prospects become engaged with a brand and start evaluating vendors, they usually talk to sales reps , read white papers, subscribe to newsletters, open emails, and more.
Sales Engine
MARCH 3, 2016
In other words, people that are already looking for something and finding what they need on your website are going to have a higher chance of closing. When prospects become engaged with a brand and start evaluating vendors, they usually talk to sales reps , read white papers, subscribe to newsletters, open emails, and more.
Sales Engine
APRIL 7, 2016
Marketing-Qualified Lead (MQL) In our process, an MQL is defined as anyone that demonstrates interest digitally in our content by downloading an infographic, reading a newsletter article, or registering for a webinar. Here’s what the whole process should look like: 1.
Sales Engine
JANUARY 14, 2016
Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. Did you get quality backlinks to increase the authority of your website or client? Check in with people who have their finger on the pulse of the company. Even going for a walk you’ll see story possibilities.
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