Paul Gillin

MAY 13, 2010

In about two out of three cases, in fact, we start by focusing on the client’s website because so many basic issues still need attention. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time. Clients are sometimes frustrated by this.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

FEBRUARY 24, 2011

This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com. Recognize contributions to the corporate blog in your employee newsletter, or hand out awards for the most prolific or creative contributors every quarter along with a small gift certificate.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

APRIL 13, 2011

Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Embed media from your SlideShare and YouTube channels on your event website. Create an e-mail newsletter with frequency of at least every other week. Promote a newsletter sign-up page on Twitter, Facebook and LinkedIn.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. This would show you, for example, that registration rates are twice as high from a newsletter as from a tweet. You can find a complete directory at Saas-showplace.com. Customer loyalty.

ROI 50

ROI Paid Content Social Marketing Webcast 50