Biznology

MARCH 12, 2018

In conversation with a client earlier this week, it occurred to me that the one thing I talk about almost endlessly when it comes to using your website as a marketing tool is what I rarely mention when talking about email marketing. You want people to subscribe to your newsletter. You want them to read your newsletter.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Biznology

NOVEMBER 2, 2015

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. It’s possibly my biggest pet peeve in marketing.

Marketing Websites 80

Marketing Websites Work Management Marketing Management Design 80

Biznology

JUNE 3, 2013

Harsh question, I know, but the search results for many website search engines appear almost random. Who is responsible for your website search, marketing or IT? To learn more about improving your website search, join us on June 18 at 11 am ET for our next Biznology webinar, Making Money from Website Search.

Marketing Websites 80

Marketing Websites Generation Search Marketing Newsletter 80

Biznology

FEBRUARY 5, 2013

During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. 1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

APRIL 11, 2018

Promote your promotional products on your website. There is no reason why you can’t offer your branded giveaways on your website. This is the perfect opportunity to advertise something for free on your website. Think about ways you can use this tactic on your website. Don’t wait for the next in-person event.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

DECEMBER 2, 2015

For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. I understand that many of you get a bit spooked by IT topics.

Marketing Websites 80

Marketing Websites Keywords Curation Analytics 80

Biznology

FEBRUARY 3, 2015

I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible. Even the most generous tablet screen isn’t perfect for PC -optimized websites.

Marketing Websites 80

Marketing Websites Wikipedia Mobile Advertising Work Management 80

Biznology

NOVEMBER 17, 2017

Consider this scenario: a colleague forwards you an email newsletter because it contains an article she thinks you’ll find of interest. You find it so interesting that you subscribe to the newsletter. You can also tie your email system into your website and send emails when visitors return to your site. Trigger-happy.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

AUGUST 3, 2015

And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. Not just on small websites. Now, don’t worry.

Analytics 80

Analytics Marketing Websites Curation Vendors 80

Biznology

JUNE 7, 2018

In addition to your phone number, you should also include your website too. Promote your promotional products on your website. However, you should also promote them on your website as part of a free giveaway. Your logo should be included on your promotional products and can tie in with your website in several ways.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. The problem with most websites is that they’re not remotely deep enough. Google Always Chooses Deep Over Superficial.

Google 123

Google Press Domain Marketing Management 123

Biznology

OCTOBER 17, 2018

For example, rather than simply looking at aggregate data for pages per session on your website, look at that same metric broken down by traffic source. How does social media activity affect website traffic? What about your regularly scheduled newsletter? Deeper Analysis. Connecting the Dots.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. Navigational: Users with navigational intent are trying to find a particular website or page. In other words, you need a user-friendly website, quality content, and a well-thought-out plan for driving traffic to your content.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

NOVEMBER 16, 2020

Here are some of them: Ask customers to fill out a form when subscribing to your email newsletter. Create customer satisfaction surveys and distribute them via email, social networks, your website, or even SMS. Use a chatbot to humanize customer interactions and ask for their email addresses, product preferences, goals, etc.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

JANUARY 16, 2015

Review all of the content and images you’re using on your social media profiles and website. Do you really want to be sending your email newsletter addressed to “Dearest Null?” No digital marketer wants to send newsletters to the wrong target buyers. Does it all fit together and tell the right story? Unsubscribe.

Planning 80

Planning Copyright Copywriting Privacy 80

Biznology

SEPTEMBER 13, 2013

How do you encourage someone to open your email newsletter and then click through to your website? Here are 10 email marketing tips from one who receives your newsletter. I subscribe to a ton of newsletters, and most are ones I’m genuinely interested in reading. Every Monday morning, I’m Null.

Newsletter 80

Newsletter Copywriting Internet Marketing Email Marketing 80

Biznology

MARCH 27, 2017

This includes our company public websites, intranet, SEO, social media, and more. In addition, we provide insights for multiple weekly newsletters, all-hands meetings, and more. Can you please describe your role/your team’s role within your organization?

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

AUGUST 1, 2014

How much do you know about your website visitors? Content Marketing Internet Marketing Monthly Newsletter Web Metrics Advertising Behavioral retargeting Business marketing Online advertising Search retargeting Walmart' Increasingly, knowing who your customer is makes more and more tactics possible. appeared first on Biznology.

eCommerce 80

eCommerce Internet Marketing Newsletter Paid Search Agency 80

Biznology

DECEMBER 9, 2016

That means business cards, letterhead, your website, and signage should all stay consistent and on point. Correspondence as well as website and social media content should all match the personality and “voice” of your company. Material for your newsletter can be great content for your Facebook feed. Give back to your community.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JULY 31, 2019

Online retailers can build and optimize their e-commerce websites effortlessly, using sales platforms like Shopify, WooCommerce, BigCommerce, 3dcart, and Magento. In the online world, your website is your online ID. Build a solid website that builds trust. As such, it needs to reflect your brand values and missions.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

AUGUST 13, 2020

Not only does this increase engagement and traffic towards your website, but it also presents your employees as thought leaders by providing valued insights to your target audience through the content they share. Visit the websites of these outlets and subscribe to their newsletters. Internal Content. Paid Social Content.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

MAY 10, 2017

Here are a few good tips to get started: join their newsletter lists. Expect to use different approaches for each influencer because they each have a preferred social channel and way of communicating. Doing some good social listening will allow you to determine the best channel to engage them. respond to their emails. meet them in-person.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

MAY 1, 2017

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. Google will be showing paid search ads on your website search page. And it’s free! Such a deal!

Google 146

Google Paid Search Agency Budget Programs Cost 146

Biznology

SEPTEMBER 13, 2012

At the simplest levels, we’re talking about things like: Page views, unique visitors, pages per visit, length of visit for websites. It’s easy if your latest email newsletter or social media post has a link to a landing page with a “Buy Now” button on it. First, let’s discuss what metrics we’re talking about. But for most marketers.

Content Marketing 80

Content Marketing Planning Clickthrough Landing Pages 80

Biznology

JANUARY 28, 2013

Despite blogs and websites flooded with advice for content marketing and consultancy groups that can handle it on behalf of the clients, companies are still awash in buzz word philosophy that is not grounded in actual practice. A well-formulated marketing tactic needs perfect, or nearly perfect, timing and flawless execution.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

JULY 3, 2017

One thing that I am learning is that there is nothing more interesting to a digital marketer as an insight as to why something is working on their website. But I am also learning that there is nothing less interesting to a digital marketers than why something is working on someone else’s website. Like this post?

Conversion Rate 135

Conversion Rate Content Analytics Conversion 135

Biznology

APRIL 11, 2016

So let’s talk about how your website can help turn the attention your SEO is earning you into clients. That next step might be calling you or signing up for your email newsletter, but it all starts with a landing page that fulfills the promise you’ve made. Your website isn’t a peer-reviewed academic journal. Facts will help.

Top of Funnel 80

Top of Funnel SEO Digital Marketing Funnels Peer-to-peer 80

Biznology

NOVEMBER 15, 2012

With that in mind, take a look at your website. Or does your site have only the usual, “sign up for our newsletter” blocks? This includes your website and blog(s), your email newsletters, social media, and any other channels you use for lead generation and customer acquisition. How Do You Stack Up?

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

APRIL 1, 2013

Your newsletter, your website, your social media presence, and many other marketing tactics now make sense for any type of business, and with that, your brand matters more than ever before. Every business must think in terms of digital branding that reflects who they are as a company. What do you stand for?

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). These occur by Inbound Links from other websites that reference your website.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

JANUARY 12, 2015

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging helps your website ranking and improve your online reputation.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

APRIL 24, 2014

I recently stumbled across an interesting website: Unroll.me. It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. 1-800 Flowers topped the list with a 52.5% unsubscribe rate.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

SEPTEMBER 21, 2016

I spend about an hour each morning before work going through RSS feeds and newsletters, reading up on trends and trying to understand the latest platform features and algorithm shifts. I publish a list of social media platform changes every Friday, and that list is never shorter than eight or ten items long. EMPLOYEE TRAINING.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

FEBRUARY 20, 2014

These should be customized based upon your website; no two link building campaigns will be exactly the same. If you can’t quickly summarize the reason a website is worth linking to, then the odds are that you’ll be unable to convince webmasters to link to your site. The unique value. The SEO history of any other involved parties.

Link Building 80

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 80

Biznology

APRIL 1, 2016

Customers go to social media, rather than to our company’s website, he concluded. He then asked me, “So why should we invest in search engines, content management systems, and even content for our website? After all, websites have been with us for 20 years, and customers still use email to ask questions.

Allocation 80

Allocation Paid Search Agency Social Media Marketing Websites 80

Biznology

JULY 18, 2016

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. If they subscribed to your email newsletter, from what page did they subscribe? Personalizing content will yield much greater results.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80