Anything Goes Marketing

DECEMBER 12, 2006

A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. The format of this e-newsletter is interesting as instead of pushing people from an email to a regular web page, it takes people to the ROI Revolution blog.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

SEPTEMBER 25, 2007

Sign up for our monthly newsletter! If the email was forwarded on, and another person viewed the white paper, they can now easily click on the newsletter sign up link and add their email to your list. Hopefully these ideas inspired you to further maximize your white papers and other website downloads.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

NOVEMBER 27, 2006

Here are a few of my favourite tools from his website: Paid Search and Organic Search Spyfu : Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

OCTOBER 3, 2006

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Marketing Qualified Leads 100

Anything Goes Marketing

JULY 23, 2006

If you have a brand, product or company that people have a hard time getting consider reusing a flash demo that marketing may already have created for your website or consider investing in a new one. Therefore, don't just stick the video under a section called "demo" on your website.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

APRIL 5, 2009

By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. Follow up emails that are part of the welcome email campaign may include sending the latest newsletter, or key videos and/or documents based on the information provided.

Trigger Marketing 100

Trigger Marketing Email Marketing Autoresponders B2B Marketing 100

Anything Goes Marketing

SEPTEMBER 30, 2006

When you're designing a website, blog or email template do you ever think about how your users will actually see it? This may seem like a stupid question but it's extremely important to ensure that the people viewing your website or email see what you intended them to see. I've also seen this with other clients that I've worked with.

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

APRIL 7, 2010

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). Here are a few campaign ideas to consider when thinking about providing relevant and engaging content via email: Email newsletters.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

MARCH 7, 2007

I would definitely recommend subscribing to RainToday's monthly newsletter but I wouldn't spend anything on the report unless your really new to this area. Does a lead really want to get continuously nagged by a sales rep? RainToday notes that 50% of leads are not "sales ready" and require additional nurturing. This is crucial.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Optimizing your website to make it search friendly is a tremendous effort and you may not have the bandwidth to get where you need to be. Having a website and sending out direct mail or email isn't going to cut it. Pick up a copy of Search Engine Optimization an Hour a Day. This will give a good start as to what is involved.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc. You may be saying to yourself, what should I blog about today?

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

APRIL 20, 2006

, take a deep breath, grab a coffee (I prefer a large double double from Tim Horton's ) and think about how you would want to receive an email if you had just signed up for a newsletter on a website. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

MARCH 18, 2007

As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction. Therefore a phone number may not be needed if someone is registering to receive your newsletter.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JUNE 29, 2009

PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. What do you do?

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

AUGUST 7, 2007

When it comes to email and your website, tell people when they should receive a confirmation email regrading a webinar that they signed up for or for a recent purchase. Let's get even simpler: I just signed up to receive your newsletter. How about a contest of some sort like "Where's Waldo?". Get creative! I'm sure John doesn't.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? Leverage the investment that you have already made in your other online marketing investments by creatively thinking of ways to drive people to your website and turning them into leads. It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MAY 28, 2006

I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. For example, if you have a newsletter subscription that people are ignoring, perhaps this needs to be moved to a more prominent position. Note the things that work and that don't. What do people really want to see?:

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this?

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. Personalize who the email is coming from.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100