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7 golden steps to creating an effective email newsletter

Vertical Response

Your email newsletter — and there’s research to prove it! According to the Nielsen Norman Group’s extensive Email Newsletter Usability report (based on 270 email newsletters across 6 different countries), readers feel an emotional attachment to their email newsletters: “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them… The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and a company than a website can.”

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . Clarity has to appear not only in your mind, as the author of the newsletter, but for your readers as well. Analogies.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. When readers receive your newsletter the first time, is it easy to understand what it’s about? Organize your newsletter to make it easy to scan.

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter?  In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Be sure to use the same font throughout the newsletter and format your content for easy reading. Yes, even in a holiday newsletter, you should include a biography.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. million newsletters/month generated  Over 2 million articles archived from almost 4,000 content sources  Over 10 billion social signals analyzed to rank content.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business. While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list  is no exception. spreadsheet, or .csv Who will manage the database?

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. They send their email newsletter to people who didn’t expressly sign up for it. Plenty of subscribers.

The Dissection of a Bloody Good Email Newsletter

Vertical Response

Concoct an engaging email newsletter with all of the right parts and you win; otherwise, you risk losing a turn, or worse, readers. So So what makes up the anatomy of a bloody good email newsletter? Avoid generic subject lines like: “This Month’s Newsletter, Newsletter #3, Upcoming Events” etc. your email newsletter will not be seen. 6. Reviews.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. million newsletters/month generated  Over 2 million articles archived from almost 4,000 content sources  Over 10 billion social signals analyzed to rank content.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. The post Stop redesigning your website appeared first on Biznology. There. said it. You get the idea.

Email Design: Our Favorite Newsletters

Vertical Response

One of our favorite ways to stay in touch via email is the simple newsletter. Here’s why: A newsletter is an extension of your brand, including your logo, website, social media, and storefront (if you’re brick-and-mortar). daily, weekly, or monthly newsletter creates a consistent dialogue with your customers. Get Our Newsletter. ” But wait!

Use These Email Newsletter Topics, You Must

Vertical Response

Your newsletter is like the light saber of marketing tools. An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. While newsletters are a valuable part of your email marketing strategy , it takes time to brainstorm good topics to keep them interesting. Take a look at our newsletter, VR Buzz.

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half Either sent as an attachment, or viewed as a page on their websites.). Focus on only 3-4 sections in your newsletter. The key?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. million newsletters/month generated  Over 2 million articles archived from almost 4,000 content sources  Over 10 billion social signals analyzed to rank content.

How to Create an Email Newsletter People Actually Read

Hubspot

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Want to ace your new email newsletter project, or rejuvenate an old one? That sound good? Right.

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Here are several tips to make sure your nonprofit newsletter reaches supporters and keeps them engaged. 1) Establish the Right Frequency. Unfortunately, there’s no single correct frequency for all newsletters. Weave images throughout your newsletter. Brevity is also key. Nonprofit

7 Places to Find Quality Email Newsletter Templates

Hubspot

If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel. In fact, an often overlooked component of the newsletter creation process is the design.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

Newsletter Optimizations Your Publication Should Make

Hubspot

64.6% of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. Here are some additional ideas to help guide you: Use top headlines from your website as your headline. Looking at data over time, you can improve the UX and design of your email newsletters. 3) Groom Your List. Here’s why. It’s also versatile. The bottom line?

10 Things to Nix in Your Next Email Newsletter

Hubspot

I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.

How to Create a Fantastic Email Newsletter [Checklist]

Hubspot

Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. Is your newsletter supposed to help you generate leads? Send traffic to your website? Have one in place? 10) Send.

How To Increase Newsletter Subscriptions With Personalized Recommendations

Hubspot

Additionally, personal recommendations evoke emotions from the website visitor. In short, you need to consider the overall website experience. Let’s say a visitor to a magazine’s website checks out the subscription page, but does not convert. Serving personalized recommendations is quite similar—you need to know your website inside out, and understand how visitors use it.

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

Why your analytics system doesn’t track your website search

Biznology

And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. Not just on small websites. I see these problems on the largest sites in the world. Now, don’t worry.

Five Things to Consider Before Undergoing a Website Redesign

Vertical Response

Chances are, you probably put a lot of time and effort into launching your website. Your answers will help you evaluate if an update to your website is necessary. These questions will also ensure you’re getting what you need out of out your site — like desired traffic, sales, repeat customers , newsletter subscribers, etc. 1. Is your website responsive?

Create More Personalized Publishing Newsletters

Hubspot

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Unfortunately, many newsletters being sent these days leave a lot of room for improvement, and may not be speaking to your readers as well as they could be. Pitfalls and Opportunities.

Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter

Vertical Response

If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button. Create a well-designed email newsletter with these helpful guidelines for newbies: 1. Before you even think about your design, you’ll need to decide on a purpose for your newsletter. newsletter is not the time to start experimenting with fancy fonts. Hungry for more newsletter tips?

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

4 Quick Fixes to Reboot Your Website

Vertical Response

Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using. ” Here’s a snapshot of what our responsive website looks like on a mobile device: 2. All we ask for is an email address.

7 Features Every Great Newsletter Should Have

Volacci

Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. well-fashioned email newsletter can accomplish many marketing goals while keeping your company on the top of customers and potential customers’ minds. This call to action is the main purpose of your newsletter. Newsletter , Email Marketing

Where Retailers Fall Down: Mobile Marketing and Newsletters

Content Standard

Consider, for instance, LVMH, which launched an entire website called NOWNESS that’s dedicated to editorial content about the designers, buyers, and culture that drive what they sell. What’s more, while both a website and app model are ambitious ways to engage your audience with content, both LVMH and Gucci offer perfect models for ways to update your marketing more immediately.

How to effectively integrate video content onto your website

Biznology

If, right now, your website only features written content, you might want to consider sprucing things up. You can use each vlog as a platform to send viewers to other areas of your site, and call them to action with slogans like,  “Sign Up for Our Newsletter!” or “Subscribe to Our Channel!”. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

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Your Business Needs a Newsletter!

Volacci

Newsletters have been used in marketing since the printing press was invented. While older isn''t necessarily better, a newsletter is one marketing strategy that your company needs to implement yesterday. Putting together a newsletter can be daunting task, as it may seem like there''s nowhere to turn for advice on how to make a newsletter. Newsletters are easy.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website Get a Quote from Sales form submit (WGQ). Website Request Info form (WRI). Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture).

The Impact of Website Design on Blog Traffic | A Case Study

Haley Marketing

When it comes to a blogging program, there are dozens of ways that we can direct visitors back to website content. Social media, a monthly newsletter, email signatures, paid advertisements and handouts at job fairs are just a few. Website traffic was not tracked from July 2 - July 16]. Website Changes that Increased Blog Traffic. Blogging Case Study. Rand Fish, MOZ.

The simplest way to improve your website search

Biznology

For some of you, that has even stopped you from improving your website search results–even though you  know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. You probably have an idea about what the most popular keywords are for your website search. Immediately.

The Go-to Guide to Creating Email Newsletters People Actually Read

Hubspot

Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Okay, let’s say you’ve found that you should do an email newsletter.

The 9 Website Performance Metrics That Matter

Synecore

When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. By measuring your website performance metrics and refining your website based on those analytics. But how do you ensure this? Unique Visitor Traffic. Repeat Visitors.