Once the brochure was complete, it was then added to the Website, usually in the same format in which it was printed. Because of this history, some B2B companies still consider a Website an “online brochure,” a misconception that causes a lot of trouble. In this month's article, I give you the top three mistakes I see B2B companies making when it comes to their Websites. The Three Biggest Mistakes Companies Make with Regard to B2B Websites. Today’s B2B Website is a living, breathing, dynamic marketing asset. NewslettersTweet May, 2011. Welcome! is good. MORE >>

It's less formal than an e-newsletter and lets me express a more "authentic" voice. Building a blog readership, however, is a little more difficult than building an e-newsletter subscriber base. This is because the e-newsletter subscription process is automatic -- you hand over your email address and viola , an e-newsletter shows up in your email inbox. In short, even with a blog reader you still have to go to the blog whereas an e-newsletter comes to you. When I was developing my new Website and did not have time to post, I explained why. June, 2010. MORE >>

Beginning in January, the format of this newsletter will change. First off, I am pleased to announce that I won three MarCom Creative Awards : a coveted Platinum for the Website content I wrote for the National Security Institute, a Gold for the revamp of Dr. Helaine Smith's Website, and an Honorable Mention for the e-book I did for her as well. We've received numerous calls from leads from our Website. That's because I work hard to ensure their B2B Websites do one thing -- help grow their businesses. NewslettersTweet December, 2010. Welcome! MORE >>

There’s an easy way to start and that’s to use email marketing and create a newsletter. While drip email campaign can be highly personalized and trigger-driven, a newsletter is sent out periodically to your entire database, or to a segment of your database. Here are 10 tips to create a high-impact email newsletter. My advice would be to send the newsletter anywhere between once a week and once a month. Do you think readers would want to forward the newsletter to friends or colleagues? Add a Sign-up Form to Your Website or Blog. MORE >>

What does any of this have to do with industrial websites? can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”. One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. That’s why you need to ask yourself, “How can I make my industrial website be all it can be?”. Source: Wikipedia ). MORE >>