Digital B2B Marketing

MAY 3, 2012

In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. A perfect way to promote whitepapers and webcasts.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

Marketing Insider Group

MAY 31, 2011

Maybe you have hired a freelancer to setup your website or asked anintern to build a Facebook page. Website Design. More than just a pretty page, website design is often much more important than business owners may realize. I have personally been involved in nearly a dozen website re-designs at companies both large and small.

Small Business Marketing 100

Small Business Marketing Paid Search Agency Planning Business 100

KoMarketing Associates

MAY 23, 2017

Stay up to date with industry news, trends and tactics by monitoring top publications, subscribing to newsletters, attending conferences and events, browsing online forums and listening on social media. Drive Traffic to Your Website. The best way to do this?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

DECEMBER 10, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. ( 62% of B2B vendors in North America use webinars and webcasts in marketing, though usage is considerably higher at the enterprise level (79%) than in SMB firms (61%).(

Statistics 100

Statistics SMB Content Marketing Planning 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Building Depth to Your Website Many websites struggle with the amount of content they have.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Automating email using RSS feeds. What does this mean?

RSS 100

RSS Email Marketing Trends Planning 100

Writing on the Web

JUNE 28, 2010

Here are a few notes we discussed during the interview webcast… What is a “sales page:&#. Subscription to a newsletter, free or otherwise. Blog or Website: Do You Use Wordpress as a Website? It saves me time and energy. And the results speak for themselves in increased conversions, better results.

Template 100

Template Ning Webcast Digg 100

Televerde

SEPTEMBER 18, 2019

Since 50% of B2B marketers use webinars and webcasts, and 32% predict that these tools are critical to their success, it’s important that if something’s worth doing, it’s worth doing right. Whether that’s through a copy of slides, links to your websites, or a video recording, be sure to provide the information to your viewers.

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. Busy man… Sources: Katharine Sanderson, Nature, March 13, 2008; and various websites. Sponsored White Papers, Webcasts, and Downloads. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Sponsored White Papers, Webcasts, and Downloads. TechRepublic.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) If you have run a live webinar, post the archived version on your website behind a form. Reuse your email newsletters by ensuring they are posted on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 5, 2009

By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. Follow up emails that are part of the welcome email campaign may include sending the latest newsletter, or key videos and/or documents based on the information provided.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. I invite each of you to check out the article and watch the interview on our website. But, it hasn’t happened overnight.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Hubspot

MARCH 6, 2019

Responsive Website. A responsive website is one that might've been developed originally for PC, but has been optimized for navigating to and from on a mobile device. Making your website responsive allows it to remain a critical marketing channel when your audience switches from computer to mobile. Mobile Search. Social Media.

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

Online Marketing Institute

DECEMBER 23, 2010

A B2B Directory website example is ThomasNet. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

APRIL 4, 2011

Dianna Huffs post on improving website strategies is a collection of tips and resources from fellow bloggers and a great resource for her readers. Newsletter problems? Are you a Search Engine Watch Member? | Blog Post Examples Galen De Youngs list of top B2B blogs is a great example. Tweet Do you recommend this story?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Internal search query reports offer similar data once the visitor is on the website looking for information. Newsletter problems? Are you a Search Engine Watch Member? | Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Newsletters — Print or email, or both, with articles that address customer challenges. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

MAY 20, 2005

Many experts will give you permission to post their articles and resources on your website or newsletter. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You have something in common already - the same customer. This is an effective way to expand your network and generate more leads.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Parse.ly

MAY 9, 2023

features and workflows, including: Repurposing and curating content Using ChatGPT and measuring AI content performance Improving and updating content Watch the webcast Repurposing and curating content Repurposing and curating content can be a powerful tool for content marketers to drive demand and achieve their goals.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management Curation 52

PureB2B

SEPTEMBER 22, 2021

Visitors do not need to visit your website before your content functions as a tool for educating, engaging and qualifying prospects. B2B content syndication may utilize any of these content formats: whitepapers, webcasts, articles, and infographics. PPC is the quickest method to get targeted traffic to your website.

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118

Envy

FEBRUARY 16, 2022

The site encourages participation through live chats and discussion boards, in addition to offering a range of very popular newsletters. The site also offers a newsletter, a weekly podcast (with bonus episodes thrown in) and countless free tools. The site also offers webcasts and virtual events, as well as news and opinion.

Resources 118

Resources Work Management Paid Search Agency Marketing Management 118

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Zoominfo

MARCH 12, 2019

For this reason, we recommend you transcribe the Q&A portion of your webinar and publish it as a blog post , outbound newsletter, or even as an FAQ page on your website. Instead of the usual approach— “Sorry you missed our webcast! ”— you can follow up with— “Here’s what you missed!”. A blog post takes a few minutes to skim.

Webinar Metrics 214

Webinar Metrics Webcast Broadcasting Zoominfo 214

Zoominfo

JULY 11, 2018

54% of marketers say growing traffic to the company website is a top inbound marketing priority in the next 12 months ( source ). Only 18% of content marketers feel their organization has the right technology in place to manage their content marketing efforts ( source ). B2B Content Marketing Priorities and Plans.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Paul Gillin

JUNE 24, 2010

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Digital B2B Marketing

JUNE 3, 2014

White papers and webcasts are transactional. A couple of years ago I requested a quote for a car through the manufacturer’s website. Common examples include: A newsletter is a classic relationship. Transactional Content Marketing. So are books. You give me this and I’ll give you this back.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Valasys

DECEMBER 13, 2019

Instead of promoting the content on your site, content syndication republishes your content on third-party websites such as Medium & Quora. Marketers can send their latest press releases & blogs in the form of newsletters to their existing email subscribers & can get more eyes on it.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Zoominfo

JULY 21, 2019

Priorities and Plans 54% of marketers say growing traffic to the company website is a top inbound marketing priority in the next 12 months ( source ). Only 18% of content marketers feel their organization has the right technology in place to manage their content marketing efforts ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Hubspot

MARCH 18, 2018

CB Insights: Newsletter. There are two things I love about the CB Insights newsletter. Second, you learn a lot just by reading the newsletter, no need to click through a bunch of links.”. We love how this newsletter illustrates the willingness of CB Insights to not take itself too seriously. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

1) CB Insights: Newsletter. There are two things I love about the CB Insights newsletter. Second, you learn a lot just by reading the newsletter, no need to click through a bunch of links.”. We love how this newsletter illustrates the willingness of CB Insights to not take itself too seriously. What It Does Well.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Online Marketing Institute

DECEMBER 23, 2010

Those tasked to manage the SEO requirements of the corporate website are, after all, judged by their ability to secure prominent rankings for keyword phrases deemed to be important. What better way to measure the quality of SEO work than to view where the website ranks for target keyword terms on the likes of Google and Bing?

SEO 40

SEO SEM Paid Search Agency B2B 40

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. In this example, they use an animated header image aligned with the webcast name and use text to support to purpose of the email.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. . In this example, they use an animated header image aligned with the webcast name and use text to support to purpose of the email.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this?

Opt-in 100

Opt-in ROI RSS Opt-out 100