Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” 50 newsletter signups (potential leads). Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Contently

NOVEMBER 3, 2021

Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Heinz Marketing

OCTOBER 22, 2021

Blogs and newsletters might be the right channel for you. . MarketingProfs has a great newsletter sent multiple times per week, covering B2B Marketing news and insights. We also have a monthly newsletter which includes a roundup of our top blog posts from the month and upcoming marketing events. But it’s so much more.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Ethics 121

Ethics Social Media Trends Copyright 121

QuanticMind

JULY 31, 2023

Many authors have found overnight success from BookTok, and some are now concerned that the social media company’s promotion of its own books will compromise the ability of authors unaffiliated with 8 th Note Press to achieve virality. share of US video ad spend and anticipating double-digit growth for YouTube’s CTV offering this year.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? When was the last time an article published on LinkedIn went viral? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 95

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 95

Navigate the Channel

JUNE 19, 2023

Tap email newsletters for trending topics in your niche and industry. Comb your email newsletters monthly (or weekly) for relevant and topical material. Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links. In-depth educational series work especially well on YouTube. We can help.)

Social Media 65

Social Media Media Curation Content 65

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. Marketers are also keying in on templates for viral success with video.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Optinmonster

DECEMBER 28, 2023

Gen Z likes subscribing to email newsletters as much as they love consuming social media content. You can do that organically by making your content go viral or by paying for social media ads. Email is perfect for coupon marketing , sharing product updates, and monthly newsletters. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

FEBRUARY 11, 2024

Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Dropbox’s referral program offered extra storage space for both the referrer and the referred, leading to viral growth. Examples include: Viral marketing campaigns. Leveraging social proof.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Scoop.it

OCTOBER 12, 2021

For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). This includes blogs, social media posts, and email newsletters.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. The days of organic leads from social pages are mostly gone, outside of viral phenomena. Pick a publishing cadence and stick to it.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Oktopost

JUNE 14, 2021

Provide a funnel for getting the user’s email or signing up for your newsletter. Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Whether it’s a newsletter, a promotion, or an invitation to a webinar, adding a video element can potentially increase conversions by up to 80%. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Don’t have the budget to work with YouTube influencers?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Since Facebook and YouTube are the main competitors in the social video sharing arena, here’s a brief overview of where each network currently stands. Back in 2014, YouTube was the dominant video platform on Facebook.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Sprout Social

AUGUST 3, 2023

We also share excerpts from Sprout’s Webinar Masterclass series, where Rachel Karten, social media consultant and creator of the Link in Bio newsletter, shared her thoughts on creating clever content that resonates with your audiences. ☀️ Get into the viral #FentySummatime collection that’s been selling out fast! ?‍?⤵️

Social Media 90

Social Media Media Content Storytelling 90

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. ” I would say the words to fill up the space here are: fake and robotic. And it's amazing.

Curation 104

Curation Impressions Top of Funnel Startups 104

Martech

JUNE 13, 2022

For example, a viral TikTok could make the channel seem like a valuable source to invest in when in reality the value is short lived. Facebook groups, Discord communities, online forums, YouTube channels, and other social watering holes. Get the daily newsletter digital marketers rely on. Multiple streams. Joining the community.

Marketing Attribution 112

Marketing Attribution Touchpoints Dwell Privacy 112

Buffer

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. To do this, release vague details about your product, whether it’s through your email newsletter or social media. But why stop there?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ClearVoice

JANUARY 10, 2020

This might mean replacing one of your typical newsletters with a call-to-action that’s buy-buy-buy with a customer story that’s more focused on connection. Pop-up ads, an inbox full of newsletters, content that’s created in the masses, and the list goes on. Goal #3: Use customer stories to increase engagement.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Contently

DECEMBER 12, 2018

The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. A separate Edelman study found that number at 57 percent, across age groups.)

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Don’t worry about creating a “viral” video with mass appeal. Email newsletters.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Contently

MAY 2, 2018

Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. Each of my three audiences will convert at different rates, but I have average conversion data from my time writing articles and newsletters, and from the launch of previous books that we can use for estimates.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Content Standard

AUGUST 31, 2018

Riverdale , a moody reimagining of the Archie comics, is one of Netflix’s most viral and bingeworthy hits for young adults—in no small part because of Instagram. YouTube : A video is a video, right? Sure, there will be some overlap between the brand stories you tell on IGTV and YouTube. Not always.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Buffer

DECEMBER 14, 2022

Optimizing your TikTok content for search engine optimization will help you to drive more targeted traffic to your videos, increase your chances of going viral, and gain more followers. TikTok SEO can help to increase the visibility of your content on the platform, boost your engagement, and attract a wider audience.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Optinmonster

JUNE 10, 2021

This could be something like: Signing up for your newsletter. And to create contests designed to go viral from the start, you’ll want a plugin like RafflePress : RafflePress is the best online giveaway plugin for WordPress on the market. Signing up for your newsletter. BONUS: Done-For-You Newsletters. Interested?

Promotion 69

Promotion Landing Pages Template eCommerce 69

Scoop.it

SEPTEMBER 21, 2023

Newsletters and best-of lists are extremely popular email marketing tactics. Before long, you could see your curated content go viral. Meaningful comments on YouTube or any other social site signify that your content is relevant and interesting enough to spark conversations.

Curation 81

Curation Click Rate Content Open Rate 81

LeadSquared

APRIL 13, 2021

For example, recording and editing the videos on platforms such as YouTube and Facebook give the videos an air of authenticity. Also, look at the viral video marketing ideas: 8. Start by posting the video on popular video distribution channels such as YouTube and Vimeo. Optimize Your Video.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Most of the B2B companies email their customers about exclusive offers, coupons, or new products in their monthly or weekly newsletters.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Optinmonster

MARCH 5, 2021

And to run a photo contest on Instagram, there’s no better tool than RafflePress : RafflePress is the #1 online giveaway and contest creator designed to make your campaigns go viral. Watching videos on your YouTube channel. Signing up for your newsletter. Referring a friend to the contest. And much more.

Tools 90

Tools Work Management Marketing Management Paid Search Agency 90