WebMarketCentral

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Spread your viral campaign through direct mail postcards to your house list ads in trade publication print ads. in your booth. Arrange cross-promotion campaigns with partners; another tactic that's tough for start-up companies.

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More on Blogging for Business

WebMarketCentral

Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

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How to Write a Strategic Marketing Plan

WebMarketCentral

This is really the "meat" of the plan, the action items. That ought to get you started!