Biznology

JANUARY 4, 2016

Are you using social media listening as one of them? If all you’ve ever done with social listening is detect PR crises, you are missing a lot. Social media listening can go broader. If you aren’t using social listening in your search keyword research, ask yourself why. I know how awful that was.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

APRIL 1, 2015

And when they see something new and risky on the horizon–like this social media thing–they react. But they don’t understand that they are actually increasing the risk of a social media crisis. The lawyers are making social media MORE risky. They mean well, our corporate legal counsel.

Social Media 80

Social Media Paid Search Agency Companies Media 80

Biznology

MARCH 15, 2012

When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. When I’m discussing the need to get into social media marketing, they are far more skeptical.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

JULY 16, 2013

Well, like I said in the beginning, it can be as simple as just dumping in each and every newsletter, announcement, and press-release, verbatim, you have ever written into your blog, marking each post with the date that that particular post occurred. So, go up into the attic and look around. How to start?

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

OCTOBER 3, 2010

I know that many people worry about the risks of companies engaging in social media. Often they use these risks as excuses to stay out of social media and even to prohibit anyone in their company from being involved. What does that have to do with social media? But maybe that didn't surprise you.

Social Media 80

Social Media Media Paid Search Agency Newsletter 80

Biznology

FEBRUARY 17, 2021

The email newsletter you’ve been doing every month? And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . Want to improve your online customer support? There’s a chatbot for that. Shipping and supply chain management is often managed by AI software.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

AUGUST 1, 2012

Some of you know that I take each August off from social media and I will mostly do that again this year. But people have told me that you just can’t take off from social media. But I still want to clear my head and I think that’s valuable, too, so I want to have another social media fast this year.

Social Media 80

Social Media Media API Linkedin 80

Biznology

OCTOBER 3, 2011

I talk to folks about social media all the time. Most people are worried that they don’t know what to do in social media. I’d like to convince you that you really do know what to say in social media. To channel your inner social media person, play this mind game with yourself.

Social Media 80

Social Media Media Twitter Act-On 80

Biznology

NOVEMBER 16, 2020

In the noisy social media ecosystem, it may be difficult for you to monitor customer conversation. With the help of social media monitoring tools , such as Hootsuite, Quicksprout, or Social Mention, you can choose the keywords you want to track, such as your brand or product name.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

APRIL 4, 2011

Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. Image via Wikipedia. It's an interesting story, mostly because of who is quoted.

Social Media 80

Social Media Research Social Marketing Wikipedia 80

Biznology

MAY 10, 2017

You must have a strong social media marketing and content marketing plan already in place. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. You may not have heard of her, but social media experts pay attention to what she says.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

SEPTEMBER 1, 2011

In this month’s Biznology newsletter, I want to share with you how I stayed active on Twitter while on vacation. .&# They accomplished this magic by spraying their rug with the rug cleaner and then leaving the house so they could come back and vacuum it up to find a clean rug.

Social Media 80

Social Media Media Domain Twitter 80

Biznology

NOVEMBER 2, 2020

Or invite them to sign up for your newsletter. You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. Then nurture those prospects until they are ready to have a sales conversation.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

NOVEMBER 16, 2017

With social media dominating our lives today, the behavior of company employees and external customers is intertwined, presenting new opportunities for strengthening company brands. Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

MARCH 19, 2019

Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

OCTOBER 17, 2018

How does social media activity affect website traffic? What about your regularly scheduled newsletter? You can also work to “bottle the magic” and recreate similar results from other sources whose audiences might share qualities with the sources that are performing well. Connecting the Dots.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Biznology

AUGUST 13, 2020

You can split your workforce up into different groups based on how proficient they are at promoting messages on social media, but you want to take it a step further. You should identify and develop social media champions in your workplace, and collaborate with them to come up with high-quality social content.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

FEBRUARY 7, 2018

One way to strengthen the relationship with top customers is to send periodic newsletters to keep them updated about the latest products, services, and offers. Social media marketing can be used as an important tool of personalized marketing. So it is always advisable to spread your marketing budget across various strategies.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

APRIL 2, 2014

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” So don’t pay attention when people say they don’t believe in social media. She bought him books.

Spending 80

Spending Cable Social Media Broadcasting 80

Biznology

APRIL 2, 2014

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” So don’t pay attention when people say they don’t believe in social media.

Spending 80

Spending Cable Wikipedia Social Media 80

Biznology

JANUARY 16, 2015

Review all of the content and images you’re using on your social media profiles and website. Social media. Review all your social media accounts. Do you really want to be sending your email newsletter addressed to “Dearest Null?” Does it all fit together and tell the right story? Unsubscribe.

Planning 80

Planning Copyright Copywriting Privacy 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. 1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

APRIL 18, 2014

.” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most leads. Frequency of social media posts and email newsletters. Subject line length.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

SEPTEMBER 3, 2014

Social media and other digital methods take away all the old brand image tools–if your employees to walk the talk, it is painfully obvious. Internet Marketing Monthly Newsletter Social Media Marketing public relations social media' Don’t pretend to be more than you really are.

Public Relations 80

Public Relations Social Media Paid Search Agency Internet Marketing 80

Biznology

DECEMBER 9, 2016

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. Social media makes us more accessible to our audience.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JANUARY 29, 2021

This week’s newsletter addresses these and other strategic and tactical questions. “A callout on social media for a game of catch in Dallas drew a varied group of strangers who found escape from society’s turbulence in the most banal ritual.” ” He Just Wanted to Play Catch. ” Reflection.

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Biznology

OCTOBER 6, 2015

No, that’s only the second most-hated thing in corporate social media branding. I can’t tell you how many brands have not only over-committed to too many social media profiles but then have all but abandoned them all, most of which without even completely moving in to each platform. Know why I know this?

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Biznology

APRIL 30, 2021

As we saw in last week’s newsletter, this is especially relevant now, with approximately 1 in 4 people actively considering career switches, with a significant subset of those folks citing poor work culture as a primary change driver. ” Social media-predicted personality traits and values can help match people to their ideal jobs.

Fulfillment 104

Fulfillment Lead Scoring Lead Ranking Thought Leadership 104

Biznology

MARCH 25, 2019

Make sure you’re promoting your content on social media, sending out email newsletters, and engaging with your target audience through forums. #4: In other words, you need a user-friendly website, quality content, and a well-thought-out plan for driving traffic to your content. 4: Mobile is critical today.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

DECEMBER 20, 2017

More broadly, my colleagues and I regularly engage in conversations on social media, write other commentaries, publish blog posts, and schedule webinars. This commentary originally appeared in our Learning Dispatch newsletter. Which all got me thinking about sharing knowledge. Image: Pixabay.

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

APRIL 17, 2017

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. That’s one reason why the best companies invest in social media advocacy programs.

Social Media 143

Social Media Paid Search Agency Companies Media 143

Biznology

JANUARY 28, 2013

For example, the content of an email newsletter should address specific company changes, products and promotions while Facebook updates should address industry issues as a whole. Social media following growth? What works in one capacity may not translate to another medium. Direct sales? Brand building? Client interaction?

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

FEBRUARY 3, 2014

Internet Marketing Monthly Newsletter Slider Digital marketing Education learn marketing social media Thought' Learning can help you make a better guess at what to try. And that is the only good reason to be learning more digital marketing.

Class 80

Class Education Internet Marketing Newsletter 80

Biznology

APRIL 1, 2013

Your newsletter, your website, your social media presence, and many other marketing tactics now make sense for any type of business, and with that, your brand matters more than ever before. Every business must think in terms of digital branding that reflects who they are as a company. What do you stand for?

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Why aren’t you using GaggleAMP?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

APRIL 1, 2016

My client rattled off all sorts of evidence for why social media was becoming the new force in providing customer support. Customers go to social media, rather than to our company’s website, he concluded. Shouldn’t we move all of our investment to social media?” But my answer was “no.”

Allocation 80

Allocation Paid Search Agency Social Media Marketing Websites 80