Anything Goes Marketing

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

Consider adding a link in the email footer to items such as your event invitations or email newsletters. This tip is especially important for any resource or newsletter autoresponder subscription emails. I've found that the autoresponder email from BreakingPoint does this quite well (and has an excellent newsletter!).

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Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Don’t assume that just because you tweet that people read it.

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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

I’d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores. Wind is setting a good example on how companies should be using various social communities to retain and acquire customers.

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Email Tips for the New Year Part I

Anything Goes Marketing

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. The 10th point is using social media to deliver an automated, personalized experience but this concept is still in its infancy.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. In addition, more and more of prospects are using social media to learn about your products and services as well as comparing you to your competitors.