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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

There can be many reasons to build and launch a completely new-to-the-world website. Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business. It’s a part of your brand. The first is an attractive personality.

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Monthly Newsletter Challenges: How to launch a Newsletter That Drives Engagement

Marketing 261

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. It drives traffic to your website. Based on the objectives, you can now set goals to measure the success of your newsletters. Image source.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. Although they’re not from a small business site, they show that emails do really well to drive website traffic. As you can see, for the period covered, the number of website visitors thanks to email exceeded 19,000.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Add Case Studies to Your Website. In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel.

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Effective lead harvesting methods for business success. 

Valasys

SEO optimization: Websites are optimized to rank higher in search engine results, increasing organic visibility. Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. Lead harvesting methods like this one gain more traction on the website.