Does your company have an email newsletter? What typically happens to these email newsletters after you hit the "send" button? For Heavens Sake Don't Waste Your Great Content Your marketing team has worked hard on your email newsletter. All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers.

How can you optimize SEO benefits from internal link building? What key weapon in the SEO arsenal do many companies overlook? Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. How to Optimize for Google – Part 1 of 3 by Internet Search Engine Database In part one of this series, SEO pro When is including a meta description tag important (and when isn't it)? How does Google view search quality, from the inside?

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. 12 Tips for Writing Effective Internet Marketing Copy (Keywords are King) by Internet Marketing Post Jennifer Norene provides an excellent set of tips for newbies and reminders for experienced copywriters for writing effective web copy, such as focusing on 2-3 keywords per page, using your customers' language, breaking up long blocks of copy with subheads, and aiming for about 500 words per page. Small

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. Traits of a Great SEO Client: Commitment by Small Business SEM Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.

Given that most B2B email marketing newsletter content continues on your site, there are some important things that you should remember to maximize the online visibility of your newsletter. Tags: B2B Email Marketing B2B Marketing b2b se Your B2B email marketing should be much more than putting together the email and pressing send. In doing so, you help ensure your content marketing gets [...] ...Tags:

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. These best practices include: Use free online tools such as Google Suggest and Overture's Keyword Selector Tool to help select the most popular search terms relevant to your campaign. Write compelling, carefully targeted ad copy. Track, analyze, optimize and test everything: ad copy, landing pages, keyword bids and response incentives. Design and implement effective lead follow-up programs; without proper follow up, you're wasting money.

How can you increase open rates for your email newsletters? 7 Tips for Increasing Your Open Rates and Site Traffic by Web Worker Daily Dian Schaffhauser offers practical guidance for maximizing the value of email newsletters, such as making your newsletter and website complementary, and crafting headlines that are short, direct and honest. Profit Week: E-Mail Marketing by MineThatData Kevin Hillstrom provides a thought-provoking look at the current state of email marketing, where "we celebrate a 0.15% response rate" and concludes that the model is broken. Which common email marketing mistakes should you make sure to avoid?

They also continue to touch but not bombard their customers with their newsletter that comes out every other month. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketin This week I had the opportunity to attend the 2009 Tableau Customer Conference . Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization .

They also continue to touch but not bombard their customers with their newsletter that comes out every other month. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketin This week I had the opportunity to attend the 2009 Tableau Customer Conference . Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization .

Fact is, the most prevalent type of B2B email marketing is content marketing, most often in the form of an email newsletter containing several articles. Most email newsletters carry abstracts or snippets of the stories. Tags: B2B Search Marketing b2b seo content marketing email se I know at first that may sound strange. What does email marketing have to do with search engine optimization?