test Newsletter Salesforce.com Trade Show Twitter 
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. However, you don’t necessarily have to test only one variable at a time. This gives you a baseline from which to test new tactics.
Online Marketing Institute
JUNE 30, 2009
Twitter, unfortunately is likely to follow if unchecked. When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy.
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