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B2B Marketing ROI

Online Marketing Institute

Twitter, unfortunately is likely to follow if unchecked. When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite.

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